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- Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: značky, ktoré milujeme : zborník z medzinárodnej vedeckej konferencie : Kongresové centrum SAV, Smolenický zámok, 8. - 9. november 2016. 1. vyd. Trnava : Fakulta masmediálnej komunikácie UCM v Trnave, 2016. online [361 s.]. ISBN 978-80-8105-839-4.
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- Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. Part II. Editors: Dana Petranová, Ľudmila Čábyová, Zuzana Bezáková. 1st ed. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. online [505 s.]. ISBN 978-80-8105-841-7. ISSN 1339-5726.
electonic book
- Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. Part I. Editors: Dana Petranová, Jozef Matúš, Dáša Mendelová. 1st ed. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. online [475 s.]. ISBN 978-80-8105-840-0. ISSN 1339-5726.
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- HARUMOVÁ, Anna. The Importance of trademarks and goodwill. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-840-0. ISSN 1339-5726, pp. 53-64 online. VEGA 1/1067/15.
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- HUDEC, Martin. Application of econometrics in marketing as a significant tool of branding in the context of data analysis, mining and mutual data correlations. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-840-0. ISSN 1339-5726, pp. 93-103 online. Projekt mladých EUBA I-16-106-00.
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- HYRÁNEK, Eduard - ĎURINOVÁ, Ivona. Methods of trademark evaluation. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-840-0. ISSN 1339-5726, pp. 104-113 online. VEGA 1/1067/15.
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- KUCHTA, Martin - MIKLOŠÍK, Andrej. Refining digital marketing taxonomies: advertising platforms and digital metrics. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-840-0. ISSN 1339-5726, pp. 175-185 online. 2015-PSD-PAV-02.
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- MIKLOŠÍK, Andrej - ČERVENKA, Peter - HLAVATÝ, Ivan. Impact of accelerated mobile pages format on corporate web sites. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-840-0. ISSN 1339-5726, pp. 204-214 online. 2015-PSD-PAV-01.
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- Marketing identity 2015: digital life. International scientific conference. Marketing identity: digital life - part I. : conference proceedings from international scientific conference : 10th - 11th november 2015, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. 1st ed. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2015. CD-ROM [535 s.]. ISBN 978-80-8105-779-3. ISSN 1339-5726. [Copy count : 1, currently available 0, at library only 1]
electonic book
- Marketing identity 2015: digital life. International scientific conference. Marketing identity: digital life - part II. : conference proceedings from international scientific conference : 10th - 11th november 2015, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. 1st ed. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2015. CD-ROM [573 s.]. ISBN 978-80-8105-780-9. ISSN 1339-5726. [Copy count : 1, currently available 0, at library only 1]
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