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- NUNAN, Daniel - BIRKS, David F. - MALHOTRA, Naresh K. Marketing Research : Applied Insight. 6th Edition. Harlow : Pearson, 2020. 951 s. ISBN 978-1-292-30872-2. [Copy count : 1, currently available 0, at library only 1]
book
- Wiley international encyclopedia of marketing. Volume 7. Cumulative index. Chichester : Wiley, 2011. 77 s. ISBN 978-1-405-16178-7. [Copy count : 2, currently available 1, at library only 1]
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