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- BENDLE, Neil T. et al. Marketing metrics : the manager's guide to measuring marketing performance. 3rd ed. Upper Saddle River : Pearson Education, 2016. 439 s. ISBN 978-0-13-408596-8. [Copy count : 4, currently available 0, at library only 4]
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- FARRIS, Paul W. - BENDLE, Neil T. - PFEIFER, Phillip E. Marketing metrics : the definitive guide to measuring marketing performance. 2nd ed. Upper Saddle River : Pearson Education/Prentice Hall, 2010, 6th printing 2012. xv, 414 s. ISBN 978-0-13-705829-7. [Copy count : 2, currently available 2, at library only 0]
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- FARRIS, Paul W. et al. Key marketing metrics : the 50+ metrics every manager needs to know. Harlow : Wharton School Publishing, 2009. xiii, 353 s. ISBN 978-0-273-72203-8. [Copy count : 1, currently available 1, at library only 0]
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