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- LILIEN, Gary L. - RANGASWAMY, Arvind - DE BRUYN, Arnaud. Principles of Marketing Engineering and Analytics. 3rd Edition. State College : DecisionPro, 2017. 305 s. ISBN 9780985764821. [Copy count : 10, currently available 0, at library only 10]
book
- LILIEN, Gary L. - RANGASWAMY, Arvind - DE BRUYN, Arnaud. Principles of marketing engineering. 2nd ed. Santa Rosa : DecisionPro, 2013. 263 s. ISBN 978-0-9857648-0-7. [Copy count : 1, currently available 0, at library only 1]
book