ISCOBEMM 2017. International scientific conference of business economics, management and marketing. ISCOBEMM 2017 : proceedings of the [2nd] international scientific conference of business economics, management and marketing : may 25 - 26, 2017, Zaječí, Czech Republic. Reviewers: Ladislav Blažek ... [et al.]. 1st ed. Brno : Masaryk University, 2017. online [358 s.]. ISBN 978-80-210-8714-9.