DOKBAT 2018. Annual International Bata Conference for Ph.D. Students and Young Researchers. DOKBAT 2018 : Conference Proceedings : 14th Annual International Bata Conference for Ph.D. Students and Young Researchers : 25.4.2018, Zlín, Czech Republic. 1st edition. Zlín : Tomas Bata University in Zlín, Faculty of Management and Economics, 2018. online 280 s. IGA SVK/FaME/2018/002. ISBN 978-80-7454-730-0.