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- Wiley international encyclopedia of marketing. Volume 4. Advertising and integrated communication. Chichester : Wiley, 2011. 221 s. ISBN 978-1-405-16178-7. [Copy count : 2, currently available 1, at library only 1]
book
- BELCH, George E. Communication marketing : une perspective intégrée. Montreal : Cheneliere McGraw-Hill, 2005. xx, 651 s. ISBN 2-7651-0281-3. [Copy count : 2, currently available 1, at library only 1]
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- BELCH, George E. - BELCH, Michael A. Introduction to Advertising and Promotion : An Integrated Marketing Communications Perspective. 2. ed. Burr Ridge : Irwin, 1993. 836 s. ISBN 0-256-10516-2. [Copy count : 1, currently available 1, at library only 0]
book
- BELCH, George E. - BELCH, Michael A. Introduction to Advertising and Promotion Management. 1. ed. Homewood : Irwin, 1990. 770 s. ISBN 0-256-07972-2. [Copy count : 1, currently available 0, at library only 1]
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