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- HOOLEY, Graham J. - PIERCY, Nigel F. - NICOULAUD, Brigitte. Marketing strategy & competitive positioning. 5th ed. Harlow : Financial Times/Prentice Hall, 2012. xv, 578 s. ISBN 978-0-273-74093-3. [Copy count : 1, currently available 0, at library only 0]
book
- Quantitative Methods in Marketing. 1. ed., repr. London : The Dryden Press, 1995. 272 s. ISBN 0-03-099020-3. [Copy count : 1, currently available 0, at library only 1]
book