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- WINER, Russell S. - DHAR, Ravi. Marketing management. 4th ed. Upper Saddle River : Pearson/Prentice Hall, 2011. 506 s. ISBN 978-0-13-038792-9. [Copy count : 1, currently available 0, at library only 1]
book
- LEHMANN, Donald R. - WINER, Russell S. Analysis for marketing planning. 2. ed. Homewood : Irwin, 1991. 186 s. ISBN 0-256-08681-8. [Copy count : 1, currently available 1, at library only 0]
book