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  1. 1.Comprehensive Research on the Diversification of Consumer Purchasing Behaviour on Food E-Commerce Platforms: an Age-Focused Analysis and Strategic Implications

    KLEPOCHOVÁ, Dagmar - ŽÁK, Štefan - HASPROVÁ, Mária. Comprehensive Research on the Diversification of Consumer Purchasing Behaviour on Food E-Commerce Platforms: an Age-Focused Analysis and Strategic Implications. In Exploring Consumer Choices: New Frontiers in Research Methodologies : Scientific Papers Collection. - Bratislava : Consumer Insights Agency, 2024. ISBN 978-80-974995-1-8, pp. 91-107. VEGA 1/0505/22.
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  2. 2.Generational Differences in the Influence of Opinion Leaders on Consumer Behaviour: an Exploratory Study of Generations X, Y and Z

    BURZOVÁ, Simona - MALÍČKOVÁ, Lucia - ŽÁK, Štefan. Generational Differences in the Influence of Opinion Leaders on Consumer Behaviour: an Exploratory Study of Generations X, Y and Z. In Exploring Consumer Choices: New Frontiers in Research Methodologies : Scientific Papers Collection. - Bratislava : Consumer Insights Agency, 2024. ISBN 978-80-974995-1-8, pp. 21-34. VEGA 1/0505/22.
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  3. 3.The Dynamics of Digital Marketing and Consumer Behaviour: a Quantitative Exploration of Tools and Strategies

    MRAVEC, Martin - ŽÁK, Štefan - ČERVENKA, Peter. The Dynamics of Digital Marketing and Consumer Behaviour: a Quantitative Exploration of Tools and Strategies. Aut. Peter Červenka. In Exploring Consumer Choices: New Frontiers in Research Methodologies : Scientific Papers Collection. - Bratislava : Consumer Insights Agency, 2024. ISBN 978-80-974995-1-8, pp. 108-123. VEGA 1/0505/22.
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  4. 4.Exploring the Multifaceted Role of Artificial Intelligence in Enhancing the Depth and Breadth of Consumer Behavior Research Methodologies

    ŽÁK, Štefan - KOPANIČOVÁ, Janka - MRAVEC, Martin. Exploring the Multifaceted Role of Artificial Intelligence in Enhancing the Depth and Breadth of Consumer Behavior Research Methodologies. In Exploring Consumer Choices: New Frontiers in Research Methodologies : Scientific Papers Collection. - Bratislava : Consumer Insights Agency, 2024. ISBN 978-80-974995-1-8, pp. 8-20. VEGA 1/0505/22.
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    PDF zabezpečené397.7 KBdostupné po prihlásení
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  5. 5.Research on Effective Brand Awareness Building in Sport: Theoretical and Empirical Perspectives

    HASPROVÁ, Mária - KORČOKOVÁ, Marína - ŽÁK, Štefan. Research on Effective Brand Awareness Building in Sport: Theoretical and Empirical Perspectives. In Exploring Consumer Choices: New Frontiers in Research Methodologies : Scientific Papers Collection. - Bratislava : Consumer Insights Agency, 2024. ISBN 978-80-974995-1-8, pp. 75-90. VEGA 1/0505/22.
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    PDF zabezpečené514.5 KBdostupné po prihlásení
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  6. 6.Exploring the Impact of In-Store Marketing Strategies on Consumer Behaviour in a Retail Environment

    ČERVENKA, Peter - HASPROVÁ, Mária - ŽÁK, Štefan. Exploring the Impact of In-Store Marketing Strategies on Consumer Behaviour in a Retail Environment. In Exploring Consumer Choices: New Frontiers in Research Methodologies : Scientific Papers Collection. - Bratislava : Consumer Insights Agency, 2024. ISBN 978-80-974995-1-8, pp. 50-62. VEGA 1/0505/22.
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  7. 7.Behavioural Economics and its Impact on Marketing Strategies: a Theoretical and Empirical Perspective

    VOKOUNOVÁ, Dana - ŽÁK, Štefan - KUCHTA, Martin. Behavioural Economics and its Impact on Marketing Strategies: a Theoretical and Empirical Perspective. In Exploring Consumer Choices: New Frontiers in Research Methodologies : Scientific Papers Collection. - Bratislava : Consumer Insights Agency, 2024. ISBN 978-80-974995-1-8, pp. 35-49. VEGA 1/0505/22.
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  8. 8.Empirical Research on the Impact of Consumer Reviews on Purchasing Behaviour: Insights for Strategic Marketing

    KORČOKOVÁ, Marína - KLEPOCHOVÁ, Dagmar - ŽÁK, Štefan. Empirical Research on the Impact of Consumer Reviews on Purchasing Behaviour: Insights for Strategic Marketing. In Exploring Consumer Choices: New Frontiers in Research Methodologies : Scientific Papers Collection. - Bratislava : Consumer Insights Agency, 2024. ISBN 978-80-974995-1-8, pp. 63-74. VEGA 1/0505/22.
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  9. 9.Advanced Approaches to Exploring the Impact of Marketing Communication on Consumer Behaviour

    ŽÁK, Štefan - HASPROVÁ, Mária. Advanced Approaches to Exploring the Impact of Marketing Communication on Consumer Behaviour. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2024. ISSN 1339-3081, 2024, roč. 17, č. Special Issue, s. 320-326. VEGA 1/0505/22.
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  10. 10.Využitie Influencer marketingu pri budovaní firmy

    URBANOVÁ, Monika. Využitie Influencer marketingu pri budovaní firmy : diplomová práca. Školiteľ: Štefan Žák. Bratislava, 2024. 100 s.
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    Elektronická verzia práce3 MBz IP adresy EU po prihlásení
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