Search results
- Wiley international encyclopedia of marketing. Volume 3. Consumer behavior. Chichester : Wiley, 2011. 278 s. ISBN 978-1-405-16178-7. [Copy count : 2, currently available 1, at library only 1]
- BAGOZZI, Richard P. - ROSA, José Antonio - CELLY, Kirti Sawhney. Marketing management. Upper Saddle River : Pearson Education/Prentice Hall, 1998. xix, 718 s. ISBN 0-02-305162-0. [Copy count : 1, currently available 0, at library only 1]
- BAGOZZI, Richard P. Principles of marketing management. Chicago : SRA, 1986. 730 s. ISBN 0-574-19335-9. [Copy count : 1, currently available 1, at library only 0]