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- KARLÍČEK, Miroslav. Jak na marketingovou komunikaci. 1. vydání. Praha : Grada Publishing, 2023. 272 s. ISBN 978-80-271-5013-7. [Copy count : 1, currently available 0, at library only 1]
book
- KARLÍČEK, Miroslav. Základy marketingu. 2. přepracované a rozšířené vydání. Praha : GRADA, 2018. 285 s. ISBN 978-80-247-5869-5. [Copy count : 3, currently available 0, at library only 2]
book
- KARLÍČEK, Miroslav. Marketingová komunikace : jak komunikovat na našem trhu. 2. aktual. a dopl. vyd. Praha : Grada Publishing, 2016. 221 s. ISBN 978-80-247-5769-8. [Copy count : 1, currently available 0, at library only 1]
book
- Current challenges of marketing and their application in practice. International scientific conference. Current challenges of marketing and their application in practice : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic. Reviewers: Jaroslav Kita, Miroslav Karlíček ... [et al.]. 1st Edition. Zlín : Radim Bačuvčík - VeRBuM, 2014. CD-ROM [152 s.]. ISBN 978-80-87500-55-2. [Copy count : 1, currently available 0, at library only 1]
electonic book
- KARLÍČEK, Miroslav - KRÁL, Petr. Marketingová komunikace : jak komunikovat na našem trhu. Praha : Grada Publishing, 2011. 213 s. ISBN 978-80-247-3541-2. [Copy count : 2, currently available 0, at library only 2]
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