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- MERKÚR 2023. International Scientific Conference for PhD. Students and Young Scientists. MERKÚR 2023 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists : December 8, 2023, Bratislava, Slovak Republic. Compiled by: Ivan Hlavatý ; reviewers: Dana Benešová, Peter Červenka, Miroslava Čukanová ... [et al.]. 1st Edition. Bratislava : Vydavateľstvo EKONÓM, 2023. 297 s. [20,54 AH]. ISBN 978-80-225-5112-0.
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- SOJKA, Pavol. Úvod do jazyka R. Recenzovali: Peter Červenka, Ján Pittner. 1. vydanie. Bratislava : Občianske združenie 5V, 2023. [58 s.] [3,25 AH]. ISBN 978-80-974484-7-9.
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- Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. Proceedings of the Scientific Were Completed by: Peter Červenka ; reviewers: Anna Cierniak-Emerych, Aneta Vančová. 1st Edition. Bratislava : Vydavateľstvo EKONÓM, 2023. 122 s. [9,11 AH]. VEGA 1/0354/22. ISBN 978-80-225-5096-3. [Copy count : 2, currently available 1, at library only 1]
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- ORESKÝ, Milan. Artificial Intelligence Usage in Marketing Today and in the Future. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5096-3, pp. 74-96. VEGA 1/0354/22.
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- MATUŠOVIČOVÁ, Monika. The Use of Neuroscience in Human Resource Management. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5096-3, pp. 65-73. VEGA 1/0354/22.
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- JANKOVIČ, Michal. Use of Artificial Intelligence in Category Management. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5096-3, pp. 56-64. VEGA 1/0354/22.
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- FRANCOVÁ, Zuzana. Neuromarketing – The Connection between Neuroscience and Business. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5096-3, pp. 42-55. VEGA 1/0354/22.
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- DAŇO, Ferdinand - HANULÁKOVÁ, Eva - KUKURA, Marek. Consumer Neuroscience and Neuromarketing as Platform for Biometric Statistics. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5096-3, pp. 27-41. VEGA 1/0354/22.
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- ČVIRIK, Marián. Generation Z Music Perception in the Context of Sound Marketing. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5096-3, pp. 17-26. VEGA 1/0354/22.
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- ČERVENKA, Peter - KUCHTA, Martin. Predictive Modeling in Neuromarketing. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5096-3, pp. 5-16. VEGA 1/0354/22.
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