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- FAŠIANG, Tomáš - GEŽÍK, Pavel. Options for Analyzing Consumer Behavior in Brick-and-Mortar Stores During the Pandemic SARS-COV-2. In Marketing Identity : New Changes, New Challenges. - Trnava : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2021. ISBN 978-80-572-0220-2. ISSN 1339-5726, pp. 376-386 online. VEGA 1/0606/21, VEGA 1/0427/20.
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- KUCHTA, Martin - STANKOVÁ, Monika. Interest and Motivation for the Paid Online Media Services Within a Defined Target Group. In Marketing Identity : New Changes, New Challenges. - Trnava : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2021. ISBN 978-80-572-0220-2. ISSN 1339-5726, pp. 407-416 online. VEGA 1/0657/19.
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- KUKURA, Marek. Analysis of Shopping Behavior in the Furniture Segment During the Covid-19. In Marketing Identity : New Changes, New Challenges. - Trnava : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2021. ISBN 978-80-572-0220-2. ISSN 1339-5726, pp. 417-425 online. VEGA 1/0587/19.
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- HASPROVÁ, Mária et al. Generational Comparison of Attitudes Towards Health and Senescence. - Registrovaný: Web of Science. In Marketing Identity 2017: Online Rules. International Scientific Conference. Marketing Identity: Online Rules - Part II. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017. ISBN 978-80-8105-918-6. ISSN 1339-5726, pp. 80-91 online. VEGA 1/0637/17.
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- KUCHTA, Martin - MIKLOŠÍK, Andrej. Current and Future Position of Programmatic Buying in Digital Investments on the Slovak Market. In Marketing Identity 2017: Online Rules. International Scientific Conference. Marketing Identity: Online Rules - Part II. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017. ISBN 978-80-8105-918-6. ISSN 1339-5726, pp. 328-338 online. 1-17-106-00.
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- RUŽIČKA, Tomáš. The Consumers perception of the brand in digital environment. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-841-7. ISSN 1339-5726, pp. 255-262 online. I-16-108-00.
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- COSKUN, Lucia et al. Digital branding of regional wine companies in Slovakia, Czech republic and Germany. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-841-7. ISSN 1339-5726, pp. 328-338 online.
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- MIKLOŠÍK, Andrej. Framework for measuring performance of websites in terms of search engine optimization. In Marketing identity 2015: digital life. International scientific conference. Marketing identity: digital life - part I. : conference proceedings from international scientific conference : 10th - 11th november 2015, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2015. ISBN 978-80-8105-779-3. ISSN 1339-5726, p. 179-191. 2015 PSD-PAV-01.
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- RAKOVSKÁ, Júlia. Aplikácia marketingovej koncepcie vo vyučovacom procese. In Marketing identity 2014. medzinárodná vedecká konferencia. Marketing identity 2014 : zborník z medzinárodnej vedeckej konferencie, Smolenice, 4.-5. november 2014. - Trnava : Fakulta masmediálnej komunikácie UCM v Trnave, 2014. ISBN 978-80-8105-667-3, s. 148-154.
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- POLLÁK, František - DORČÁK, Peter. E-mail marketing, spam ako jeho súčasť. In Interakcia masmediálnej a marketingovej komunikácie : zborník z medzinárodnej vedeckej konferencie : 3.-4. novembra 2010, Smolenický zámok. - Trnava : Univerzita sv. Cyrila aMetoda v Trnave, Fakulta masmediálnej komunikácie, 2010. ISBN 978-80-8105-209-5, s. 230-236.
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