Search results
- HULA, Róbert. Neuromarketing ako súčasť spotrebiteľskej neurovedy : dizertačná práca. Školiteľ: Eva Hanuláková. Bratislava, 2023. 193 s. [Copy count : 1, currently available 0, at library only 1]
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- Neuromarketing in Business : Identifying Implicit Purchase Drivers and Leveraging them for Sales. Wiesbaden : Springer, 2022. 140 s. ISBN 978-3-658-35184-7. [Copy count : 1, currently available 0, at library only 1]
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- Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. Reviewers: Małgorzata Krzywonos, Aneta Vančová. 1st Edition. Bratislava : Vydavateľstvo EKONÓM, 2022. 125 s. VEGA 1/0354/22. ISBN 978-80-225-4991-2. [Copy count : 2, currently available 0, at library only 2]
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- BOND, James I. Sell More With a Right-Brain Marketing Strategy : Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income. Thousand Oaks : U.S. Management, 2022. 154 s. ISBN 978-0-9988657-3-7. [Copy count : 1, currently available 0, at library only 1]
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- TAHAL, Radek. Marketingový výzkum : postupy, metody, trendy. 2. vydání. Praha : Grada Publishing, 2022. 293 s. ISBN 978-80-271-3535-6. [Copy count : 3, currently available 0, at library only 2, Length of Reservation Line 1]
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- Marketing and Smart Technologies : Proceedings of ICMarkTech 2020. Singapore : Springer, 2021. 797 s. ISBN 978-981-33-4182-1. [Copy count : 1, currently available 0, at library only 1]
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- BAYLE-TOURTOULOU, Anne-Sophie - BADOC, Michel. The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain. Abingdon : Routledge, 2020. 321 s. ISBN 978-0-367-89590-7. [Copy count : 2, currently available 0, at library only 2]
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- SAHAKIAN, Barbara J. - GOTTWALD, Julia. Mohou neurovědci číst naše myšlenky? : od detektoru lži po neuromarketing. Překlad: Vojtěch Pišl. 1. vydání. Praha : Portál, 2018. 150 s. ISBN 978-80-262-1318-5. [Copy count : 1, currently available 0, at library only 1]
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- MORIN, Christophe - RENVOISÉ, Patrick. The Persuasion Code : How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime. Hoboken : Wiley, 2018. 332 s. ISBN 978-1-119-44070-3. [Copy count : 1, currently available 0, at library only 1]
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- Ethics and Neuromarketing : Implications for Market Research and Business Practice. Cham : Springer, 2017. 209 s. ISBN 978-3-319-45607-2. [Copy count : 1, currently available 0, at library only 1]
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