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- SHARP, Byron. How Brands Grow : What Marketers Don't Know. 1st Edition. Docklands : Oxford University Press, 2010, reprinted 2022. 228 s. ISBN 978-0-19-557356-5. [Copy count : 1, currently available 0, at library only 1]
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- ĆIROVIĆ, Dragana - MELOVIĆ, Boban - DUDIĆ, Branislav. Marketing Management on the Organic Products Market - Key Concepts, New Trends and Experiences from Montenegro. 1st Edition. Praha : Wolters Kluwer ČR, 2022. 195 s. ISBN 978-80-7676-427-9. [Copy count : 1, currently available 0, at library only 1]
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- MOGAJI, Emmanuel. Brand Management : An Introduction through Storytelling. Cham : Palgrave Macmillan/Springer Nature AG, 2021. 266 s. ISBN 978-3-030-66118-2. [Copy count : 1, currently available 0, at library only 1]
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- BEVERLAND, Michael. Brand Management : Co-creating Meaningful Brands. 2nd Edition. London : SAGE, 2021. 410 s. ISBN 978-1-5297-2012-9. [Copy count : 1, currently available 0, at library only 1]
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- SHARP, Byron. Jak se budují značky : co obchodníci nevědí. Přeložil: Petr Sumcov. Praha : DOBROVSKÝ, 2018. 241 s. Omega. ISBN 978-80-7390-618-4. [Copy count : 1, currently available 0, at library only 1]
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- ŠTĚDROŇ, Bohumír - ČÁSLAVOVÁ, Eva - FORET, Miroslav. Mezinárodní marketing. 1. vydání. Praha : C. H. Beck, 2018. 289 s. ISBN 978-80-7400-441-4. [Copy count : 3, currently available 0, at library only 1]
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- STEENKAMP, Jan-Benedict. Global brand strategy : world-wise marketing in the age of branding. London : Palgrave Macmillan, 2017. xxiv, 319 s. ISBN 978-1-349-94993-9. [Copy count : 1, currently available 0, at library only 1]
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- Moderne Markenführung : Grundlagen - Innovative Ansätze - Praktische Umsetzungen. Band 2. 4., vollständig überarbeitete und erweiterte Auflage. Wiesbaden : GABLER, 2013. S.(767-1537). ISBN 978-3-8349-4540-2. [Copy count : 1, currently available 0, at library only 1]
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- Moderne Markenführung : Grundlagen - Innovative Ansätze - Praktische Umsetzungen. Band 1. 4., vollständig überarbeitete und erweiterte Auflage. Wiesbaden : GABLER, 2013. 761 s. ISBN 978-3-8349-4540-2. [Copy count : 1, currently available 0, at library only 1]
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- SMITH, Gordon V. - RICHEY, Susan M. Trademark valuation : a tool for brand management. 2nd ed. Hoboken : John Wiley & Sons, 2013. 351 s. Wiley finance series. ISBN 978-1-118-24526-2. [Copy count : 1, currently available 0, at library only 1]
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