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- SHARP, Byron. How Brands Grow : What Marketers Don't Know. 1st Edition. Docklands : Oxford University Press, 2010, reprinted 2022. 228 s. ISBN 978-0-19-557356-5. [Copy count : 1, currently available 0, at library only 1]
book
- LUKAVEC, Tomáš. Jsi značka?! : aneb vydělávejte více online&ofline tím, co milujete! 2. vydání. [S.l.] : [Zákony bohatství], 2021. 254 s. ISBN 978-80-908103-0-3. [Copy count : 1, currently available 0, at library only 1]
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- SHARP, Byron. Jak se budují značky : co obchodníci nevědí. Přeložil: Petr Sumcov. Praha : DOBROVSKÝ, 2018. 241 s. Omega. ISBN 978-80-7390-618-4. [Copy count : 1, currently available 0, at library only 1]
book
- BINET, Les - CARTER, Sarah. How Not to Plan : 66 Ways to Screw it Up. Kibworth Beauchamp : [Matador], 2018. 337 s. ISBN 978-1-78901-450-1. [Copy count : 1, currently available 0, at library only 1]
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- STEENKAMP, Jan-Benedict. Global brand strategy : world-wise marketing in the age of branding. London : Palgrave Macmillan, 2017. xxiv, 319 s. ISBN 978-1-349-94993-9. [Copy count : 1, currently available 0, at library only 1]
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- Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: značky, ktoré milujeme : zborník z medzinárodnej vedeckej konferencie : Kongresové centrum SAV, Smolenický zámok, 8. - 9. november 2016. 1. vyd. Trnava : Fakulta masmediálnej komunikácie UCM v Trnave, 2016. online [361 s.]. ISBN 978-80-8105-839-4.
electonic book
- Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. Part II. Editors: Dana Petranová, Ľudmila Čábyová, Zuzana Bezáková. 1st ed. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. online [505 s.]. ISBN 978-80-8105-841-7. ISSN 1339-5726.
electonic book
- Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. Part I. Editors: Dana Petranová, Jozef Matúš, Dáša Mendelová. 1st ed. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. online [475 s.]. ISBN 978-80-8105-840-0. ISSN 1339-5726.
electonic book
- Multi-channel marketing, branding and retail design : new challenges and opportunities. Edited by: Charles McIntyre, T. C. Melewar, Charles Dennis. Bingley : Emerald, 2016. xiii, 259 s. ISBN 978-1-78635-456-3. [Copy count : 1, currently available 0, at library only 1]
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- DOORLEY, John - GARCIA, Helio Fred. Reputation management : the key to successful public relations and corporate communication. New York : Routledge, 2015. 408 s. ISBN 978-0-415-71628-4. [Copy count : 2, currently available 0, at library only 2]
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