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- PASTIER, Michal. Žltá kniha budovania značky. 1. vydanie. Bratislava : barecz & conrad books, 2023, dotlač 2024. 604 s. ISBN 978-80-8258-011-5. [Copy count : 1, currently available 0, at library only 1]
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- WHEELER, Alina - MEYERSON, Rob. Designing Brand Identity : A Comprehensive Guide to the World of Brands and Branding. 6th Edition. Hoboken : Wiley, 2024. 332 s. Available on Internet: <https://ebookcentral.proquest.com/lib/euba-ebooks/detail.action?docID=31064160> ISBN 9781119984825.
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- PARSONS, Elizabeth et al. Contemporary Issues in Marketing and Consumer Behaviour. 3rd Edition. Abingdon : Routledge/Taylor & Francis Group, 2023. 198 s. ISBN 978-1-032-06200-6. [Copy count : 1, currently available 0, at library only 1]
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- SHARP, Byron. How Brands Grow : What Marketers Don't Know. 1st Edition. Docklands : Oxford University Press, 2010, reprinted 2022. 228 s. ISBN 978-0-19-557356-5. [Copy count : 1, currently available 0, at library only 1]
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- TOHOLOVÁ, Káťa - VYDRŽEL, Michal. Buď svou značkou : Personal Branding, který ti sed(k)ne. 1. vydání. Praha : Management Press, 2022. 165 s. ISBN 978-80-7261-591-9. [Copy count : 1, currently available 0, at library only 1]
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- LUKAVEC, Tomáš. Jsi značka?! : aneb vydělávejte více online&ofline tím, co milujete! 2. vydání. [S.l.] : [Zákony bohatství], 2021. 254 s. ISBN 978-80-908103-0-3. [Copy count : 1, currently available 0, at library only 1]
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- Perspectives on Consumer Behaviour : Theoretical Aspects and Practical Applications. Cham : Springer, 2020. 338 s. ISBN 978-3-030-47379-2. [Copy count : 1, currently available 0, at library only 1]
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- SHARP, Byron. Jak se budují značky : co obchodníci nevědí. Přeložil: Petr Sumcov. Praha : DOBROVSKÝ, 2018. 241 s. Omega. ISBN 978-80-7390-618-4. [Copy count : 1, currently available 0, at library only 1]
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- BINET, Les - CARTER, Sarah. How Not to Plan : 66 Ways to Screw it Up. Kibworth Beauchamp : [Matador], 2018. 337 s. ISBN 978-1-78901-450-1. [Copy count : 1, currently available 0, at library only 1]
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- STEENKAMP, Jan-Benedict. Global brand strategy : world-wise marketing in the age of branding. London : Palgrave Macmillan, 2017. xxiv, 319 s. ISBN 978-1-349-94993-9. [Copy count : 1, currently available 0, at library only 1]
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