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  1. 1.The Importance of trademarks and goodwill

    HARUMOVÁ, Anna. The Importance of trademarks and goodwill. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-840-0. ISSN 1339-5726, pp. 53-64 online. VEGA 1/1067/15.
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  2. 2.Application of econometrics in marketing as a significant tool of branding in the context of data analysis, mining and mutual data correlations

    HUDEC, Martin. Application of econometrics in marketing as a significant tool of branding in the context of data analysis, mining and mutual data correlations. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-840-0. ISSN 1339-5726, pp. 93-103 online. Projekt mladých EUBA I-16-106-00.
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  3. 3.Methods of trademark evaluation

    HYRÁNEK, Eduard - ĎURINOVÁ, Ivona. Methods of trademark evaluation. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-840-0. ISSN 1339-5726, pp. 104-113 online. VEGA 1/1067/15.
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  4. 4.Refining digital marketing taxonomies: advertising platforms and digital metrics

    KUCHTA, Martin - MIKLOŠÍK, Andrej. Refining digital marketing taxonomies: advertising platforms and digital metrics. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-840-0. ISSN 1339-5726, pp. 175-185 online. 2015-PSD-PAV-02.
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  5. 5.Impact of accelerated mobile pages format on corporate web sites

    MIKLOŠÍK, Andrej - ČERVENKA, Peter - HLAVATÝ, Ivan. Impact of accelerated mobile pages format on corporate web sites. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-840-0. ISSN 1339-5726, pp. 204-214 online. 2015-PSD-PAV-01.
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