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- VYSEKALOVÁ, Jitka - KOMÁRKOVÁ, Růžena - HERZMANN, Jan. Psychologie reklamy. 5. rozšířené a aktualizované vydání. Praha : Grada Publishing, 2023. 360 s. ISBN 978-80-271-3654-4. [Copy count : 3, currently available 0, at library only 2]
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- PAGE, Sam. Digital Neuromarketing : The Psychology of Persuasion in the Digital Age. [S.l.] : [NeuroTriggers], [2015]. 234 s. ISBN 978-0-9943902-2-6. [Copy count : 2, currently available 0, at library only 2]
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- VECCHIATO, Giovanni - CHERUBINO, Patrizia - TRETTEL, Arianna. Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing. Berlin : Springer, 2013. 136 s. ISBN 978-3-642-38063-1. [Copy count : 1, currently available 0, at library only 1]
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- SMITH, Paul Russell - ZOOK, Ze. Marketing communications : integrating offline and online with social media. 5th ed. London : Kogan Page, 2012. xviii, 483 s. ISBN 978-0-7494-6193-5. [Copy count : 1, currently available 0, at library only 1]
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- DOOLEY, Roger. Brainfluence : 100 Ways to Persuade and Convince Consumers with Neuromarketing. Hoboken : John Wiley & Sons, 2012. 286 s. ISBN 978-1-118-11336-3. [Copy count : 1, currently available 0, at library only 1]
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- PRADEEP, A. K. The Buying Brain : Secrets for Selling to the Subconscious Mind. Hoboken : John Wiley & Sons, 2010. 252 s. ISBN 978-0-470-60177-8. [Copy count : 1, currently available 0, at library only 1]
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- SVOBODA, Václav. Public relations - moderně a účinně. 2. aktualiz. a dopln. vyd. Praha : GRADA Publishing, 2009. 239 s. Expert. ISBN 978-80-247-2866-7. [Copy count : 1, currently available 0, at library only 1]
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- Almanach reklamy na Slovensku 2003. Bratislava : Sanoma Magazines Slovakia, 2003. 275 s. ISBN 80-89091-03-2. [Copy count : 1, currently available 1, at library only 0]
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