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- ABTAR, Jamie-Lee. Strategic Branding in Tourism : Build and Elevate Your Travel Brand Identity. 1st Edition. London : Kogan Page, 2026. 284 s. Available on Internet: <https://ebookcentral.proquest.com/lib/euba-ebooks/detail.action?docID=32636982> ISBN 9781398623736.
book
- AI in Marketing : Applications, Insights, and Analysis. 1st Edition. Abingdon : Routledge, 2025. 354 s. Available on Internet: <https://doi.org/10.4324/9781003468806> ISBN 9781003468806.
book
- Marketing and Smart Technologies. International Conference. Marketing and Smart Technologies : Proceedings of ICMarkTech 2023 : Volume 2. 1st Edition. Singapore : Springer, 2025. 861 s. ISBN 978-981-97-3697-3.
File name Size Typ prístupu PDF zabezpečené 27.9 MB dostupné po prihlásení book
- KOTLER, Philip - KARTAJAYA, Hermawan - SETIAWAN, Iwan. Marketing 6.0 : budoucnost ve znamení zážitků. 1. vydání. Praha : GRADA, 2025. 228 s. ISBN 978-80-271-5321-3. [Copy count : 2, currently available 0, at library only 2]
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- Modelové prístupy k tvorbe inovatívneho obchodného modelu a marketingovej komunikácie v období digitalizácie. 1. vydanie. Bratislava : Univerzita Komenského v Bratislave, 2024. 141 s. [VEGA 1/0012/22]. ISBN 978-80-223-5826-2.
File name Size Typ prístupu Plný text PDF 3.2 MB verejne dostupné 
electonic book
- MCDONALD, Malcolm - WILSON, Hugh - CHAFFEY, Dave. Marketing Plans : Profitable Strategies in the Digital Age. 9th Edition. Hoboken : Wiley, 2024. 639 s. Available on Internet: <https://ebookcentral.proquest.com/lib/euba-ebooks/detail.action?docID=31227193> ISBN 9781394187317.
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- FLORIDO-BENÍTEZ, Lázaro. Airport Marketing Strategies : Aviation and Tourism Perspectives. 1st Edition. Leeds : Emerald Publishing, 2024. 183 s. Available on Internet: <https://www.emerald.com/insight/publication/doi/10.1108/9781836080824> ISBN 978-1-83608-082-4.
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- PASTIER, Michal. Žltá kniha budovania značky. 1. vydanie. Bratislava : barecz & conrad books, 2023, dotlač 2024. 604 s. ISBN 978-80-8258-011-5. [Copy count : 2, currently available 0, at library only 2]
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- KOTLER, Philip et al. Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien. 16. aktualisierte Auflage. München : Pearson, 2023. 666 s. ISBN 978-3-86894-443-3. [Copy count : 1, currently available 0, at library only 1]
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- Marketing and Media Identity: AI - The Future of Today. Annual International Scientific Conference. Marketing Identity : AI - The Future of Today : Conference Proceedings from the Annual International Scientific Conference : 14th November 2023, Trnava. 1st Edition. Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2023. 456 s. ISBN 978-80-572-0415-2. ISSN 2729-7527.
File name Size Typ prístupu Plný text PDF 15 MB verejne dostupné electonic book