Search results
- LENICKÁ, Barbara. The Use of Artificial Intelligence in Marketing Communication of Companies. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2025. ISSN 1339-3081, 2025, roč. 18, č. 1, s. 39-54. VEGA 1/0398/22.
File name Size Typ prístupu PDF zabezpečené 1.1 MB dostupné po prihlásení 
article
- POLLÁK, František - MARKOVIČ, Peter - DZILSKÁ, Zuzana. An Empirical Investigation into SMEs’ Propensity to Expend Resources on Promotional Activities Within a Catching-Up Market. In Global Conference on Entrepreneurship and Economy in an Era of Uncertainty. New Challenges of the Global Economy for Business Management : Global Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2024. - Singapore : Springer Nature Singapore, 2025. ISBN 978-981-96-4115-4, pp. 111-124. VEGA 1/0110/24, IVSUPS2305.
File name Size Typ prístupu PDF zabezpečené 395.8 KB dostupné po prihlásení article
- MRAVEC, Martin - ŽÁK, Štefan - ČERVENKA, Peter. The Dynamics of Digital Marketing and Consumer Behaviour: a Quantitative Exploration of Tools and Strategies. Aut. Peter Červenka. In Exploring Consumer Choices: New Frontiers in Research Methodologies : Scientific Papers Collection. - Bratislava : Consumer Insights Agency, 2024. ISBN 978-80-974995-1-8, pp. 108-123. VEGA 1/0505/22.
File name Size Typ prístupu PDF zabezpečené 443.9 KB dostupné po prihlásení article
- MURA, Ladislav - FUSKOVÁ, Nikoleta - FRASCH, Alexander. Marketingová komunikácia spoločnosti Slovenské liečebné kúpele Piešťan. In Ekonomika cestovného ruchu a podnikanie : vedecký časopis Obchodnej fakulty Ekonomickej univerzity v Bratislave. - Bratislava : Katedra služieb a cestovného ruchu OBF EU, 2024. ISSN 2453-9988, 2024, roč. 16, č. 2, s. 101-115. VEGA 1/0271/23.
File name Size Typ prístupu PDF zabezpečené 318.9 KB dostupné po prihlásení article
- ŽÁK, Štefan - HASPROVÁ, Mária. Advanced Approaches to Exploring the Impact of Marketing Communication on Consumer Behaviour. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2024. ISSN 1339-3081, 2024, roč. 17, č. Special Issue, s. 320-326. VEGA 1/0505/22.
File name Size Typ prístupu PDF zabezpečené 617.4 KB dostupné po prihlásení article
- DANESHJO, Naqibullah et al. Marketing Management of Innovative Enterprise Development. In Interdisciplinarity in Theory and Practice : Journal for Presentation of Interdisciplinary Approaches in Various Fields. - Arad : Editura Adoram, 2024. ISSN 2344-2409, 2024, nr. 26, pp. 15-22. KEGA 030EU-4/2022, VEGA 1/0064/23.
File name Size Typ prístupu Plný text PDF 468.6 KB verejne dostupné article
- FAŠIANG, Tomáš - GEŽÍK, Pavel. Beyond Data: Strategically Leveraging Consumer Metrics and Market Signals of Business Prosperity in the Context of Marketing Communications. - Registrovaný: Scopus, Registrovaný: Web of Science. In Communication Today : Scientific Journal from the Mass Media and Marketing Communication Field. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2024. ISSN 2730-051X, 2024, vol. 15, no. 1, s. 98-114. APVV-22-0469.
File name Size Typ prístupu Plný text PDF 1.4 MB verejne dostupné article
- Management in Marketing Communications. Edited by: František Pollák. 1st Edition. London : IntechOpen, 2024. 190 s. [10,4 AH]. ISBN 978-0-85466-619-5.
File name Size Typ prístupu PDF zabezpečené 3.4 MB dostupné po prihlásení 
electonic book
- DZILSKÁ, Zuzana et al. Perspective Chapter: Effective Management of Marketing Communication in Social Media. In Management in Marketing Communications. - London : IntechOpen, 2024. ISBN 978-0-85466-619-5, pp. 103-126. VEGA 1/0110/24.
File name Size Typ prístupu PDF zabezpečené 442.3 KB dostupné po prihlásení article
- ŽIAK, Filip. Vplyv nástrojov digitálneho marketingu na budovanie značky. In MERKÚR 2024. International Scientific Conference. MERKÚR 2024 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists. - Bratislava : Vydavateľstvo EKONÓM, 2024. ISBN 978-80-225-5216-5, pp. 197-206. VEGA 1/0392/2023.
File name Size Typ prístupu PDF zabezpečené 385.1 KB dostupné po prihlásení article