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- ARTIUKHOVA, Nadiia - DLUHOPOLSKYI, Oleksandr. Immersive Marketing for Universities As a Tool to Promote Education Product. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2025. ISSN 1339-3081, 2025, roč. 18, č. 1, s. 4-14. 09I03-03-V04-00522/2024/VA, 0124U000545.
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- BAŠTÝŘOVÁ, Klára - KALAMEN, Kristián - POLLÁK, František. Social Media Strategies for Sustainability and ORM: Insights From the Czech Automotive Sector. In Ekonomika a spoločnosť : recenzovaný vedecký časopis Ekonomickej fakulty Univerzity Mateja Bela v Banskej Bystrici. - Banská Bystrica : Belianum, 2025. ISSN 2729-8213, 2025, roč. 26, č. 1, s. 5-19. VEGA 1/0110/24.
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- KUBIČKOVÁ, Viera - GÁLL, Jozef - HALENÁROVÁ, Mária. Marketing in the Spa Industry: How Does Marketing Affect the Performance of Spa Businesses in Slovakia? - Registrovaný: Scopus. In International Journal of Innovative Research and Scientific Studies. - New York : Innovative Research Publishing. ISSN 2617-6548, 2025, vol. 8, no. 1, pp. 248-260. VEGA 1/0271/23.
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- RENNER, Manfred - GÜHRING, Patrick - MARKOVIČ, Peter. Theorie und Praxis des Offline-Marketings in der Heilpraktikerpraxis. In Trendy a výzvy rodinného podnikania a nástupníctva III. : vybrané manažérske problémy : zborník vedeckých statí. - Bratislava : [Fakulta podnikového manažmentu EU], 2025. ISBN 978-80-225-5228-8, s. 90-113. VEGA 1/0109/24.
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- KOVÁŘÍKOVÁ, Viktorie - DZILSKÁ, Zuzana - POLLÁK, František. Effective Marketing Mix of a Manufacturing Company in the Context of Sustainability and Competitiveness. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2025. ISSN 1338-7944, 2025, roč. 20, č. 1, s. 19-32. VEGA 1/0110/24, IGMP I-25-103-00.
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- POLLÁK, František - MARKOVIČ, Peter - KALAMEN, Kristián. Digital vs. Traditional: Selected Views on Creating Optimal Marketing Communication Mix. - Registrovaný: Scopus, Registrovaný: Web of Science. In Market-Tržište : Review for Marketing Theory and Practice : Scientific Semi-Annual Journal. - Zagreb : University of Zagreb. ISSN 0353-4790, 2025, vol. 37, special Issue, pp. 85-97. VEGA 1/0110/24, 01SVV22.
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- POSPÍŠILOVÁ, Vanesa - SMETANOVÁ, Petra. Consumer Perception of Wine Labels: A Case Study of Vitis Pezinok. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : 25th International Joint Conference. - Bratislava : Vydavateľstvo EKONÓM, Bratislava University of Economics and Business, 2025. ISBN 978-80-225-5225-7. ISSN 2453-6113, pp. 289-302. I-24-112-00.
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- KALAŠ, Filip - LIPTÁK, Pavol. Language as a Sales Tool: Chatbots and Their Influence on Customers. In International Conference on Economics, Finance & Business. Book of Abstracts of the International Conference on Economics, Finance & Business, Venice. - Praha : International Institute of Social and Economic Sciences, 2025, pp. 3. A-25-106/3020-18.
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- VESELÁ, Denisa - DZILSKÁ, Zuzana - POLLÁK, František. The Importance of Loyalty Programs in CRM. In Perspectives : Journal on Economic and Social Issues. - Prešov : Vysoká škola medzinárodného podnikania ISM Slovakia v Prešove. ISSN 1339-8245, 2025, vol. 11, no. 1, pp. 36-50. VEGA 1/0110/24, IGMP I-25 103-00.
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- DZILSKÁ, Zuzana - POLLÁK, František. Internet of Things in the Context of Digital Online Revolution in Marketing of Bosch Campaign LikeABosch. In Acta Mechanica Slovaca : International Journal of Engineering. - Košice : Technická univerzita v Košiciach. ISSN 1339-3073, 2025, vol. 29, no. 1, pp. 50-57. VEGA 1/0110/24, I-25-103-00.
File name Size Typ prístupu Plný text PDF 612.4 KB verejne dostupné article