Search results
- CHLPEK, Samuel - HALENÁROVÁ, Mária. Competitive Analysis of Spa Industry in Slovakia: Combining SWOT, EFE and IFE Analysis. In EDAMBA 2023. International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. EDAMBA 2023 : International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. - Bratislava : Vydavateľstvo EKONÓM, 2024. ISBN 978-80-225-5127-4, pp. 64-73. VEGA 1/0271/23.
article
- MURIN, Viliam. Data-driven Marketing and E-tailing in Retail Management. In EDAMBA 2023 : International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. - Bratislava : Vydavateľstvo EKONÓM, 2024. ISBN 978-80-225-5127-4, pp. 175-186.
article
- FODRANOVÁ, Iveta. Trebišov – premárnená príležitosť filmového impaktu. In Hospodárske noviny. - Bratislava : MAFRA Slovakia. ISSN 1335-4701, 8. marca 2023, roč. 31, č. 47, s. [1-2]. Available on Internet: <https://hnonline.sk/komentare/komentare/96070912-trebisov-premarnena-prilezitost-filmoveho-impaktu>
article
- ARTIUKHOV, Artem et al. Implementation of Immersive Marketing Approach at HEIs: Challenges, Obstacles and Perspectives. In RSEP International Conference on Economics, Finance and Business. 30th RSEP International Conference on Economics, Finance and Business : Conference Proceedings : Book of Abstracts. - Ankara : BC GRUP, 2023. ISBN 978-625-99063-0-0, p. 11.
article
- Marketing manažment, obchod, finančné a sociálne aspekty podnikania. Medzinárodná vedecká konferencia. Conference Proceeding of Research Papers of the 8th International Scientific Conference - Marketing Management, Trade, Financial and Social Aspects of Business - MTS 2023. Editors: Magdaléna Freňáková, Lenka Kuhnová ; reviewers: Adriana Csikósová, Monika Ostrowska. 1st Edition. Bratislava : Vydavateľstvo EKONÓM, 2023. CD-ROM 295 s. [22,04 AH]. ISBN 978-80-225-5088-8. [Copy count : 2, currently available 1, at library only 1]
electonic book
- VASILEVA, J. A. - MARKOVA, Elena Michajlovna. Pragmatičeskij potencial regionaľnogo ergonimikona. In Vestnik Nižegorodskogo universiteta im. N.I. Lobačevskogo. - Nižný Novgorod : Vydavateľstvo Štátnej univerzity v Nižnom Novgorode. ISSN 1993-1778, 2023, no. 4, s. 170-174.
article
- ARTYUKHOVA, Nadiia et al. Understanding the Essence of Immersive Marketing for Educational Services and Knowledge Transfer. In Digitalization and Sustainability for Development Management: Economic, Social, and Environmental Aspects 2023. International Interdisciplinary Scientific Conference. 3rd International Interdisciplinary Scientific Conference “Digitalization and Sustainability for Development Management: Economic, Social, and Environmental Aspects” 2023 : London, UK, October 14-15, 2023. - Les Ulis : Édition Diffusion Presse Sciences, 2023. ISSN 2267-1242, pp. 1-15. VEGA 1/0392/23.
article
- MERKÚR 2023. International Scientific Conference for PhD. Students and Young Scientists. MERKÚR 2023 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists : December 8, 2023, Bratislava, Slovak Republic. Compiled by: Ivan Hlavatý ; reviewers: Dana Benešová, Peter Červenka, Miroslava Čukanová ... [et al.]. 1st Edition. Bratislava : Vydavateľstvo EKONÓM, 2023. 297 s. [20,54 AH]. ISBN 978-80-225-5112-0.
book
- EDAMBA 2022. International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. EDAMBA 2022 : International Scientific Conference for Doctoral Students and Post-Doctoral Scholars : Conference Proceedings, University of Economics in Bratislava, Slovak Republic, 16 September 2022. Editor: Alena Lüleyová ; reviewers: Alena Bašová, Jana Blštáková, Brigita Boorová... [et al.]. 1st Edition. Bratislava : Vydavateľstvo EKONÓM, 2023. 529 s. [26,45 AH]. ISBN 978-80-225-5042-0.
electonic book
- Trendy vo využívaní štatistických metód v marketingu 2023. Konferencia. Trendy vo využívaní štatistických metód v marketingu 2023. Editor: Roman Lacko ; recenzenti: Henrieta Pavolová, František Pollák, Marek Szajt. 1. vydanie. Bratislava : Vydavateľstvo EKONÓM, 2023. CD-ROM 255 s. [12,75 AH]. ISBN 978-80-225-5057-4. [Copy count : 2, currently available 1, at library only 1]
electonic book