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- HÜMMER, Carolin. Die Reputation interner Dienstleister in Konzernen. Wiesbaden : Springer Gabler, 2015. 428 s. Business-to-Business-Marketing. ISBN 978-3-658-10137-4. [Copy count : 2, currently available 0, at library only 2]
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- KOTLER, Philip - BOWEN, John T. - MAKENS, James C. Marketing for hospitality and tourism. 5th ed. Upper Saddle River : Pearson, 2010. 683 s. ISBN 978-0-13-245313-4. [Copy count : 1, currently available 0, at library only 1]
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- NÍZKA, Helena. Aplikovaný marketing. Bratislava : IURA EDITION, 2007. 198 s. Ekonómia. ISBN 978-80-8078-157-6. [Copy count : 3, currently available 2, at library only 1]
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- KOTLER, Philip - KELLER, Kevin Lane. Marketing management. 1. vyd. [Grada Publishing, a. s.]. Praha : GRADA Publishing, 2007. 788 s. ISBN 978-80-247-1359-5. [Copy count : 19, currently available 11, at library only 6]
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- LITTLE, Edward - MARANDI, Ebi. Relationship marketing management. London : Thomson Learning, 2003, dotlač 2005. 236 s. ISBN 1-86152-931-7. [Copy count : 1, currently available 0, at library only 0]
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- ABBEY, James R. Hospitality sales and marketing. 4th ed. Lansing : Education Institute American Hotel & Lodging Association, 2003. 561 s. Educational Institute Books. ISBN 978-0-86612-253-5. [Copy count : 3, currently available 2, at library only 1]
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