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- CZINKOTA, Michael R. - RONKAINEN, Ilkka A. - PENG CUI, Annie. International Marketing. 11th Edition. Boston : CENGAGE, 2023. 604 s. ISBN 978-0-357-44512-9. [Copy count : 2, currently available 0, at library only 1]
book
- CZINKOTA, Michael R. - RONKAINEN, Ilkka A. - GUPTA, Suraksha. International Business. 9th Edition. Cambridge : Cambridge University Press, 2021. 573 s. ISBN 978-1-108-70144-0. [Copy count : 2, currently available 0, at library only 2]
book
- MACHKOVÁ, Hana - MACHEK, Martin. Mezinárodní marketing : strategické trendy a příklady z praxe. 5. vydání. Praha : Grada Publishing, 2021. 208 s. ISBN 978-80-271-3006-1. [Copy count : 6, currently available 1, at library only 4, Length of Reservation Line 1]
book
- CATEORA, Philip R. et al. International Marketing. 18th Edition. New York : McGraw-Hill Education, 2020. 682 s. ISBN 978-1-260-54787-0. [Copy count : 3, currently available 1, at library only 2]
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- CATEORA, Philip R. et al. International Marketing. 18th Edition. New York : McGraw-Hill Education, 2020. 682 s. ISBN 978-1-259-71235-7. [Copy count : 2, currently available 0, at library only 2]
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- VERBEKE, Alain et al. Contemporary International Business in the Asia-Pacific Region. 1st Edition. Cambridge : Cambridge University Press, 2019. 503 s. ISBN 978-1-108-62068-0. [Copy count : 2, currently available 0, at library only 2]
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- ŠTĚDROŇ, Bohumír - ČÁSLAVOVÁ, Eva - FORET, Miroslav. Mezinárodní marketing. 1. vydání. Praha : C. H. Beck, 2018. 289 s. ISBN 978-80-7400-441-4. [Copy count : 3, currently available 0, at library only 1]
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- STEENKAMP, Jan-Benedict. Global brand strategy : world-wise marketing in the age of branding. London : Palgrave Macmillan, 2017. xxiv, 319 s. ISBN 978-1-349-94993-9. [Copy count : 1, currently available 0, at library only 1]
book
- BEDDI, Hanane - NIVOIX, Sophie. Management international. Paris : Vuibert, 2017. 217 s. ISBN 978-2-311-40397-8. [Copy count : 1, currently available 0, at library only 1]
book
- ANZMAC 2017: Marketing for Impact. International Conference. ANZMAC 2017: Marketing for Impact : Proceedings from the Australian and New Zealand Marketing Academy Conference, 4–6 December 2017, RMIT University, (Melbourne, Australia). Reviewers: Narjess Abroun, Jonathan Baker ... [et al.]. 1st Edition. Melbourne : RMIT University, 2017. online 1009 s. ISSN 1447-3275.
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