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- JAKUBÍKOVÁ, Dagmar - JANEČEK, Petr. Strategický marketing : strategie a trendy. 3. přepracované a rozšířené vydání. Praha : Grada Publishing, 2023. 428 s. ISBN 978-80-271-3722-0. [Copy count : 1, currently available 0, at library only 1]
book
- Economic and Social Development. International Scientific Conference - XVIII International Social Congress (ISC-2018). Economic and Social Development : Book of Proceedings - 34th International Scientific Conference on Economic and Social Development, XVIII International Social Congress (ISC-2018), Moscow, 18-19 October 2018. Review Committee: Marina Klacmer Calopa, Ana Aleksić. 1st Edition. Varazdin : Varazdin Development and Entrepreneurship Agency ... [et al.], 2018. online 955 s. ISSN 1849-7535.
File name Size Typ prístupu Plný text PDF 12.3 MB verejne dostupné 
electonic book
- ANZMAC 2017: Marketing for Impact. International Conference. ANZMAC 2017: Marketing for Impact : Proceedings from the Australian and New Zealand Marketing Academy Conference, 4–6 December 2017, RMIT University, (Melbourne, Australia). Reviewers: Narjess Abroun, Jonathan Baker ... [et al.]. 1st Edition. Melbourne : RMIT University, 2017. online 1009 s. ISSN 1447-3275.
File name Size Typ prístupu Plný text PDF 10.4 MB z IP adresy EU po prihlásení electonic book
- HOMBURG, Christian. Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung. 6. überarb. und erweit. Aufl. Wiesbaden : Springer Gabler, 2017. 1368 s. ISBN 978-3-658-13655-0. [Copy count : 2, currently available 0, at library only 2]
book
- CABANE, Pierre. Les dix règles d'or du marketing. Paris : EYROLLES, 2014. 272 s. ISBN 978-2-212-55917-0. [Copy count : 1, currently available 0, at library only 1]
book
- MULLIN, Bernard J. - HARDY, Stephen - SUTTON, William A. Sport marketing. 4th ed. Champaign : Human Kinetics, 2014. 483 s. ISBN 978-1-4504-2498-1. [Copy count : 1, currently available 0, at library only 1]
book
- Rethinking strategies for SMEs in order to be successful in the global environment. International conference. Rethinking strategies for SMEs in order to be successful in the global environment : the proceedings of 10th international strategic management conference : june 19 - 21, 2014, Rome, Italy. Volume I - II. [S.l.] : [s.n.], 2014. CD-ROM [657, 695 s.]. ISBN 978-605-86554-2-3. [Copy count : 1, currently available 0, at library only 1]
File name Size Typ prístupu Plný text PDF - Volume I. 9.5 MB z IP adresy EU po prihlásení Plný text PDF - Volume II. 13.2 MB z IP adresy EU po prihlásení electonic book
- JAKUBÍKOVÁ, Dagmar. Strategický marketing : strategie a trendy. 2. rozšír. vyd. Praha : GRADA Publishing, 2013. 362 s. ISBN 978-80-247-4670-8. [Copy count : 1, currently available 0, at library only 1]
book
- KOTLER, Philip - KOTLER, Milton. 8 strategií růstu : jak ovládnout trh. Překlad: Kateřina Růžičková. Brno : BizBooks/Albatros Media, 2013. 208 s. ISBN 978-80-265-0076-6. [Copy count : 2, currently available 0, at library only 2]
book
- BARČÍK, Tomáš. Strategický marketing. Praha : Ústav práva a právní vědy, 2013. 110 s. Edice právo a management. ISBN 978-80-905247-7-4. [Copy count : 1, currently available 0, at library only 1]
book