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- OGILVY, David. Ogilvy on Advertising. London : Welbeck, 2023. 342 s. ISBN 978-1-80279-496-0. [Copy count : 1, currently available 0, at library only 1]
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- VYSEKALOVÁ, Jitka - KOMÁRKOVÁ, Růžena - HERZMANN, Jan. Psychologie reklamy. 5. rozšířené a aktualizované vydání. Praha : Grada Publishing, 2023. 360 s. ISBN 978-80-271-3654-4. [Copy count : 3, currently available 0, at library only 2]
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- ULVR, Matěj. 7 pilířů efektivního online marketingu. 1. vydání. Praha : Nakladatelství Jiří Nosek - KLIKA, 2022. 171 s. ISBN 978-80-7666-089-2. [Copy count : 1, currently available 0, at library only 1]
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- OGILVY, David. Ogilvy on Advertising. London : Welbeck, 2020. 224 s. ISBN 978-1-85375-615-3. [Copy count : 1, currently available 0, at library only 0]
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- MORIN, Christophe - RENVOISÉ, Patrick. The Persuasion Code : How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime. Hoboken : Wiley, 2018. 332 s. ISBN 978-1-119-44070-3. [Copy count : 1, currently available 0, at library only 1]
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- YOUNG, Miles. Ogilvy on Advertising in the Digital Age. London : Goodman Books, 2017. 288 s. ISBN 978-1-84796-087-0. [Copy count : 1, currently available 0, at library only 1]
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- STEIDL, Peter. Neuromarketing Essentials : What Every Marketer Needs to Know. Utrecht : Neuromarketing Science & Business Association, 2016. 137 s. ISBN 9781530535705. [Copy count : 2, currently available 0, at library only 2]
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- PAGE, Sam. Digital Neuromarketing : The Psychology of Persuasion in the Digital Age. [S.l.] : [NeuroTriggers], [2015]. 234 s. ISBN 978-0-9943902-2-6. [Copy count : 2, currently available 0, at library only 2]
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- RAMSØY, Thomas Zoëga. Introduction to neuromarketing & consumer neuroscience. Rørvig : Neurons Inc, 2015. viii, 191 s. ISBN 978-87-997602-0-6. [Copy count : 2, currently available 0, at library only 2]
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- ČICHOVSKÝ, Ludvík. Nízkonákladová marketingová vícevrstevnatá komunikace. 3. uprav. vyd. Praha : Adart, 2013. CD-ROM [434 s.]. Edice J@K. ISBN 978-80-87829-00-4. [Copy count : 1, currently available 0, at library only 1]
electonic book