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- KARLÍČEK, Miroslav. Jak na marketingovou komunikaci. 1. vydání. Praha : Grada Publishing, 2023. 272 s. ISBN 978-80-271-5013-7. [Copy count : 1, currently available 0, at library only 1]
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- ROSENBAUM, Joshua - PEARL, Joshua. Investment Banking : Valuation, LBOs, M&A and IPOs. 3rd Edition. Hoboken : Wiley, 2022. 472 s. ISBN 978-1-119-86787-6. [Copy count : 2, currently available 0, at library only 2]
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- KUNZ, Vilém. Sportovní marketing : CSR a sponzoring. 1 vydání. Praha : Grada Publishing, 2018. 173 s. Expert. ISBN 978-80-271-0560-1. [Copy count : 1, currently available 0, at library only 1]
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- FORET, Miroslav et al. Management integrované marketingové a podnikové komunikace. Recenzenti: Alena Daňková, Mária Dzurová, Eva Jaderná. 1. vydání. Praha : Vysoká škola mezinárodních a veřejných vztahů Praha, 2018. 135 s. ISBN 978-80-86747-48-4.
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- PERCY, Larry - ROSENBAUM-ELLIOTT, Richard. Strategic advertising management. 5th ed. Oxford : Oxford University Press, 2016. xxiv, 429 s. ISBN 978-0-19-870365-5. [Copy count : 1, currently available 0, at library only 1]
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- KARLÍČEK, Miroslav. Marketingová komunikace : jak komunikovat na našem trhu. 2. aktual. a dopl. vyd. Praha : Grada Publishing, 2016. 221 s. ISBN 978-80-247-5769-8. [Copy count : 1, currently available 0, at library only 1]
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- TAJTÁKOVÁ, Mária - NOVÁ, Jana - BEDŘICH, Ladislav. Marketing neziskových organizácií, športu a kultúry. 1. vydanie. Bratislava : Wolters Kluwer, 2016. 194 s. Ekonómia. ISBN 978-80-8168-407-4. [Copy count : 2, currently available 1, at library only 1]
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- SHANK, Matthew D. - LYBERGER, Mark R. Sports marketing : a strategic perspective. 5th ed. New York : Routledge, 2015. 669 s. Sport management/marketing. ISBN 978-1-138-01596-8. [Copy count : 1, currently available 0, at library only 1]
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- MULLIN, Bernard J. - HARDY, Stephen - SUTTON, William A. Sport marketing. 4th ed. Champaign : Human Kinetics, 2014. 483 s. ISBN 978-1-4504-2498-1. [Copy count : 1, currently available 0, at library only 1]
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- CORNWELL, T. Bettina. Sponsorship in marketing : effective communication through sports, arts and events. Abingdon : Routledge, 2014. 166 s. ISBN 978-0-415-73980-1. [Copy count : 1, currently available 0, at library only 1]
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