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- SMITH, Andrew. Consumer Behaviour and Analytics. 2nd Edition. Abingdon : Routledge/Taylor & Francis Group, 2024. 213 s. ISBN 978-1-032-38834-2. [Copy count : 1, currently available 0, at library only 1]
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- RASHEDI, Jonas. Customer Insights : Kundenbedürfnisse und Konsumentenverhalten verstehen. Wiesbaden : Springer Gabler, 2024. 135 s. ISBN 978-3-658-43391-8. [Copy count : 1, currently available 0, at library only 1]
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- MOTHERSBAUGH, David L. - BARDI KLEISER, Susan - HAWKINS, Del I. Consumer Behavior : Building Marketing Strategy. 15th Edition, International Student Edition. New York : McGraw Hill, 2024. 824 s. ISBN 978-1-266-11476-2. [Copy count : 1, currently available 0, at library only 1]
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- KUBÍKOVÁ, Ľubomíra. Postoje k odpadu ako prejav spotrebiteľskej zodpovednosti a ich dôsledky pre cestovný ruch : dizertačná práca. Školiteľ: Viera Kubičková. Bratislava, 2024. 156 s. [Copy count : 1, currently available 0, at library only 1]
File name Size Typ prístupu Elektronická verzia práce 1.7 MB verejne dostupné book
- ŠÁŠKY, Michael. Nanomarketing ako nová platforma pre rozvoj neuromarketingu : dizertačná práca. Školiteľ: Eva Hanuláková. Bratislava, 2024. 185 s. [Copy count : 1, currently available 0, at library only 1]
File name Size Typ prístupu Elektronická verzia práce 20.7 MB z IP adresy EU po prihlásení book
- HOFFMANN, Stefan - AKBAR, Payam. Consumer Behavior : Understanding Consumers – Designing Marketing Activities. 2nd Edition. Wiesbaden : Springer, 2023. 187 s. ISBN 978-3-658-39475-2. [Copy count : 1, currently available 0, at library only 1]
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- BARONE, Ada Maria - STAGNO, Emanuela. Artificial Intelligence along the Customer Journey : A Customer Experience Perspective. Cham : Palgrave Macmillan, 2023. 127 s. ISBN 978-3-031-48791-0. [Copy count : 1, currently available 0, at library only 1]
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- PARSONS, Elizabeth et al. Contemporary Issues in Marketing and Consumer Behaviour. 3rd Edition. Abingdon : Routledge/Taylor & Francis Group, 2023. 198 s. ISBN 978-1-032-06200-6. [Copy count : 1, currently available 0, at library only 1]
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- DVORNICKÝ, Igor. Hospodársky cyklus a finančné hospodárenie domácností : dizertačná práca. Školiteľ: Kornélia Beličková. Bratislava, 2023. 139 s. [Copy count : 1, currently available 0, at library only 1]
File name Size Typ prístupu Elektronická verzia práce 2.8 MB z IP adresy EU po prihlásení book
- ADAMS, Julian. Behavioural Research for Marketing : A Practitioner's Handbook. 1st Edition. Abingdon : Routledge/Taylor & Francis Group, 2023. 201 s. ISBN 978-0-367-77133-1. [Copy count : 1, currently available 0, at library only 1]
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