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- MAAS, Maximilian. Home Office as a Result of the Covid-19 Pandemic and its Implications for the Sales Strategies of the German Hospitality Industry. In EDAMBA 2023. International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. EDAMBA 2023 : International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. - Bratislava : Vydavateľstvo EKONÓM, 2024. ISBN 978-80-225-5127-4, s. 138-152.
File name Size Typ prístupu Plný text PDF 465.8 KB verejne dostupné - PETRENKO, Yuliya - BOÓR, Matej. Role of Sentiment in Households’ Financial Decision Making during the COVID-19 Pandemic: Survey from Empirical Research. In Abstract Book of 3nd ICENSOS 2024 : Abstract Book of 3rd International Conference on Engineering, Natural and Social Sciences ICENSOS 2024. - Konya : All Sciences Academy, 2024. ISBN 978-625-6314-06-1, p. 266.
File name Size Typ prístupu Abstrakt 200.2 KB z IP adresy SEK po prihlásení - PETRENKO, Yuliya - BOÓR, Matej. Role of Sentiment in Households’ Financial Decision Making during the COVID-19 Pandemic: Survey from Empirical Research. In International Journal of Advanced Natural Sciences and Engineering Researches. - Konya : Konya Technical University. ISSN 2980-0811, 2024, vol. 8, no. 4, pp. 460-463. I-24-108-00.
File name Size Typ prístupu Plný text PDF 259 KB z IP adresy SEK po prihlásení - ČVIRIK, Marián - DOTONG, Emmanuel. Examining the Adaptability of Consumer Ethnocentrism Using CETSCALE: a Comparison of the Philippines, Slovakia, and the Czech Republic. In Socijalna ekologija : časopis za ekološku misao i sociologijska istraživanja okoline. ISSN 1330-0113, 2024, vol. 33, no. 1, pp. 33-58. I-24-105-00.
File name Size Typ prístupu Plný text PDF 458.3 KB verejne dostupné - ČVIRIK, Marián - KUKUČKOVÁ, Zuzana. The Importance and Effectiveness of Audio and Visual Aspects of Brands in Strategic Management. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2024. ISSN 1339-3081, 2024, roč. 17, č. 2, s. 119-126. I-24-105-00.
- ČVIRIK, Marián - BURZOVÁ, Simona. The Battle of the Home vs. the Foreign: Analysis of Consumer Ethnocentrism in the Context of the Country of Origin Effect. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2024. ISSN 1339-3081, 2024, roč. 17, č. 2, s. 108-118. I-24-105-00, VEGA 1/0505/22.
- KORCSMÁROS, Enikö et al. The Impact of the Coronavirus Pandemic on SMEs in Term of Customer Centricity in Slovakia and Hungary. - Registrovaný: Scopus. In Data-Centric Business and Applications : Advancements in Information and Knowledge Management. - Cham : Springer Nature Switzerland, 2024. ISBN 978-3-031-62213-7, pp. 163-180.
File name Size Typ prístupu Plný text PDF 382.4 KB verejne dostupné - DZILSKÁ, Zuzana - KALAMEN, Kristián - POLLÁK, František. Evolution of the E-commerce in Finland and in Sweden Based on Urbanization Differentiation. In 5th World Conference on Business, Management, Finance, Economics and Marketing. 5th World Conference on Business, Management, Finance, Economics and Marketing : Book of Abstracts. - London, United Kingdom : Eurasia Conferences, 2024. ISBN 978-81-968539-6-9, p. 55.
- LIPTÁK, Pavol. Dopady pandémie Covid-19 na Category Management. In MERKÚR 2023. International Scientific Conference for PhD. Students and Young Scientists. MERKÚR 2023 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5112-0, pp. 175-182. VEGA 1/0392/23.
File name Size Typ prístupu Plný text PDF 263.9 KB z IP adresy SEK po prihlásení - MATUŠOVIČOVÁ, Monika. Udržateľnosť v módnom priemysle. In Významné aspekty udržateľného rozvoja II. : zborník vedeckých statí. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5091-8, s. 76-83. VEGA 1/0398/22.
File name Size Typ prístupu Plný text PDF 145.1 KB z IP adresy SEK po prihlásení