Search results
- GUBÍNIOVÁ, Katarína et al. Loyalty Programmes and Their Specifics in the Chinese Hospitality Industry - Qualitative Study. In Administrative Sciences. - Basel : MDPI. ISSN 2076-3387, 2023, vol. 13, no. 6, pp. 1-12. Registrovaný: Web of Science, Registrovaný: Scopus.
article
- ARTIUKHOV, Artem et al. Vortex Granulators in Chemical Engineering: Environmental Aspects and Marketing Strategy of Implementation. In Sustainable Transport and Environmental Safety in Aviation. International Scientific-Technical Conference. Sustainable Transport and Environmental Safety in Aviation : 8th International Scientific-Technical Conference Problems of Chemmotology: Theory and Practice of Rational Use of Traditional and Alternative Fuels and Lubricants. - Cham, Switzerland : Springer Nature Switzerland AG, 2023. ISBN 978-3-031-34349-0. ISSN 2730-7778, pp. 107-121. KEGA 003TnUAD-4/2022, VEGA 1/0392/23, NFP313011W442.
article
- DANESHJO, Naqibullah - ŠEVČÍKOVÁ, Renáta - KLEPOCHOVÁ, Dagmar. Function and Success Factors of Innovative Marketing. In Engineering Sciences and Production Management 2023 : Green Approaches in Business and the Sustainability of Socio‐economic Development. Workshop. Engineering Sciences and Production Management 2023 : Green Approaches in Business and the Sustainability of Socio‐economic Development. - Prešov : Vydavateľstvo Prešovskej univerzity v Prešove, 2023. ISBN 978-80-555-3194-6, pp. 40-45. KEGA 030EU-4/2022, VEGA 1/0064/23.
article
- MURIN, Viliam. The Use of Artificial Intelligence in the PPC Campaigns of the Residential Housing Project Gribľovec. In Marketing manažment, obchod, finančné a sociálne aspekty podnikania. Medzinárodná vedecká konferencia. Conference Proceeding of Research Papers of the 8th International Scientific Conference - Marketing Management, Trade, Financial and Social Aspects of Business - MTS 2023 : Košice (Slovakia) and Tarnobrzeg (Poland), September 21 -23, 2023. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5088-8, pp. 226-232.
article
- POPOVIČOVÁ, Dominika. Inovatívne nástroje marketingovej komunikácie na oslovenie špecifického segmentu seniorov. In MERKÚR 2023. International Scientific Conference for PhD. Students and Young Scientists. MERKÚR 2023 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5112-0, pp. 222-230. KEGA 030EU-4/2022.
article
- ŠTEFANČÍK, Radoslav. Populizmus v perspektíve politickej lingvistiky. Prípad Igora Matoviča. In Politologické fórum. - Trenčín : Trenčianska univerzita Alexandra Dubčeka v Trenčíne, 2023. ISSN 1338-6859, 2023, vol. 12, no. 1, pp. 4-21. VEGA 1/0452/21.
article
- TIUTIUNYK, Inna et al. International Tax Competition As an Element of the Country’s Marketing Strategy. - Registrovaný: Scopus. In Innovative Marketing. - Sumy : LLC CPC Business Perspectives. ISSN 1814-2427, 2023, vol. 19, no. 4, pp. 297-309. No. 09I03-03-V01-00042.
article
- DANESHJO, Naqibullah - MALEGA, Peter - HUDÁKOVÁ, Monika. Management of Innovation, Strategy and Marketing. Reviewers: Lukáš Čechura, Judita Táncošová, Christian Dietrich. 1st Edition. Lüdenscheid : RAM-Verlag, 2023. 181 s. [9 AH]. KEGA 030EU-4/2022, KEGA 019TUKE-4/2022, KEGA 029EU-4/2022. ISBN 978-3-96595-031-3.
book
- DRÁBIK, Peter et al. Marketingová komunikácia a digitálne médiá : učebnica. Recenzenti: Miroslav Karlíček, Jakub Horváth. 2. rozšírené, modifikované vydanie. Bratislava : Vydavateľstvo EKONÓM EU v Bratislave, 2023. 338 s. [20,72 AH]. KEGA 029EU-4/2022. ISBN 978-80-225-5114-4. [Copy count : 2, currently available 0, at library only 2]
book
- ORESKÝ, Milan. Biznis marketing. Recenzenti: Anna Vaňová, Pavol Konštiak. 1. vydanie. Bratislava : GRADA, 2023. [267 s., 17,12 AH]. ISBN 978-80-8090-682-5.
book