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- ALMADA, Ariel Andrés. Marketing de crisis : cómo crecer cuando los mercados no crecen. 2. ed. Madrid : Ediciones Pirámide, 2013. 209 s. ISBN 978-84-368-2854-2. [Copy count : 1, currently available 0, at library only 1]
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- KOTLER, Philip. Moderní marketing. Přeložili: Jana Langerová, Vladimír Nový. 1. vyd. Praha : GRADA Publishing, 2007, dotlač 2012. 1041 s. Expert. ISBN 978-80-247-1545-2. [Copy count : 21, currently available 13, at library only 5]
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- Consumer policy toolkit. Paris : OECD, 2010. 125 s. ISBN 978-92-64-07965-6. [Copy count : 1, currently available 1, at library only 0]
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- GAŠAJ, Michal. Priamy marketing, jeho faktory a formy, ich využitie na trhu spotrebiteľa v SR : dizertačná práca. Škol. Helena Labská. Bratislava, 2008. 195 s. [Copy count : 1, currently available 0, at library only 1]
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- KOTLER, Philip - KELLER, Kevin Lane. Marketing management. 1. vyd. [Grada Publishing, a. s.]. Praha : GRADA Publishing, 2007. 788 s. ISBN 978-80-247-1359-5. [Copy count : 19, currently available 12, at library only 6]
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- BASHNYANYN, Grygoriy Ivanovych. About the periodic matrix of economic systems. 2nd ed. Lviv : Novy Svit, 2005. 143 s. ISBN 966-7827-62-3. [Copy count : 1, currently available 1, at library only 0]
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- KOUDELKA, Jan. Segmentujeme spotřební trhy. Praha : Professional Publishing, 2005. 145 s. ISBN 80-86419-76-2. [Copy count : 1, currently available 0, at library only 1]
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- LITTLE, Edward - MARANDI, Ebi. Relationship marketing management. London : Thomson Learning, 2003, dotlač 2005. 236 s. ISBN 1-86152-931-7. [Copy count : 1, currently available 1, at library only 0]
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- KALKA, Regine - MÄSSEN, Andrea. Marketing : klíč k rozhodování, co prodávat, komu a jak. Překlad Věra Vávrová. Praha : Grada Publishing, 2003. 110 s. Poradce pro praxi. ISBN 80-247-0413-7. [Copy count : 11, currently available 9, at library only 2]
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- RICHTEROVÁ, Kornélia. Štúdie segmentácie trhu. Bratislava : Vydavateľstvo Ekonóm, 2002. 116 s. ISBN 80-225-1356-3. [Copy count : 4, currently available 3, at library only 1]
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