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- GREEN, Mark C. - KEEGAN, Warren J. Global Marketing. 10th Edition. Harlow : Pearson, 2020. 627 s. ISBN 1-292-30402-2. [Copy count : 1, currently available 0, at library only 1]
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- Global Market Research 2020 : An ESOMAR Industry Report : in Cooperation with BDO Accountants & Advisors. Amsterdam : ESOMAR, 2020. 193 s. ISBN 978-90-9033706-7. [Copy count : 1, currently available 0, at library only 1]
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- BLYTHE, Jim - MARTIN, Jane. Essentials of Marketing. 7th Edition. Harlow : Pearson, 2019. 361 s. ISBN 978-1-292-24410-5. [Copy count : 1, currently available 0, at library only 1]
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- HOMBURG, Christian. Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung. 6. überarb. und erweit. Aufl. Wiesbaden : Springer Gabler, 2017. 1368 s. ISBN 978-3-658-13655-0. [Copy count : 2, currently available 0, at library only 2]
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- ALTOBELLI, Claudia Fantapié. Marktforschung : Methoden, Anwendungen, Praxisbeispiele. 3. vollständig überarbeitete Auflage. Konstanz : UVK Verlagsgesellschaft ; München : UVK/Lucius, 2017. 495 s. UTB Betriebswirtschaft, 8342. ISBN 978-3-8252-8721-4. [Copy count : 2, currently available 0, at library only 2]
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- Consumer Neuroscience. Edited by Moran Cerf and Manuel Garcia-Garcia. Cambridge : The MIT Press, 2017. 348 s. ISBN 978-0-262-03659-7. [Copy count : 1, currently available 0, at library only 1]
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- CAVELLA, Catherine - SCHWARZ, Lee. Start up guide for inventors and entrepreneurs : how to monetize your ideas. S.l. : Wabash Publishing, 2016. 63 s. ISBN 9780692682821. [Copy count : 1, currently available 0, at library only 1]
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- KOCH, Jörg - GEBHARDT, Peter - RIEDMÜLLER, Florian. Marktforschung : Grundlagen und praktische Anwendungen. 7. überarbeitete und aktualisierte Auflage. Berlin : De Gruyter Oldenbourg, 2016. 327 s. ISBN 978-3-11-041378-6. [Copy count : 2, currently available 0, at library only 2]
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- Improving ISSSTE's public procurement for better results. Paris : OECD, 2016. 165 s. OECD public governance reviews. Available on Internet: <http://www.oecd-ilibrary.org/governance/improving-issste-s-public-procurement-for-better-results_9789264249899-en> ISBN 978-92-64-24988-2. [Copy count : 1, currently available 1, at library only 0]
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- MULLIN, Bernard J. - HARDY, Stephen - SUTTON, William A. Sport marketing. 4th ed. Champaign : Human Kinetics, 2014. 483 s. ISBN 978-1-4504-2498-1. [Copy count : 1, currently available 0, at library only 1]
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