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- ROWLES, Daniel. Digital Branding : How to Successfully Build and Measure a Brand Online. 4th Edition. London : Kogan Page, 218 s. ISBN 978-1-3986-1842-8. [Copy count : 1, currently available 0, at library only 1]
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- MCGEE, Patrick. Apple in China : The Capture of the World's Greatest Company. 1st Edition. New York : Scribner, 2025. 437 s. ISBN 978-1-6680-5337-9. [Copy count : 1, currently available 0, at library only 1]
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- OLŠANOVÁ, Květa. Specifika marketingu luxusních značek. 1. vydání. Praha : Grada Publishing, 2023. 163 s. ISBN 978-80-271-3921-7. [Copy count : 1, currently available 0, at library only 1]
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- Chránime tradičné špeciality : tipy a recepty. 1. vydanie. [Bratislava] : Zum Zum production, 2023. 47 s. ISBN 978-92-68-04192-5. [Copy count : 1, currently available 0, at library only 1]
File name Size Typ prístupu Plný text PDF 18.2 MB verejne dostupné book
- ISAACSON, Walter. Steve Jobs. Preklad: Stanislav Petruš. zrevidované a opravené vydanie (2022). Bratislava : Eastone Books, 2011, 2022. 554 s. ISBN 978-80-8109-194-0. [Copy count : 2, currently available 0, at library only 2]
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- ULVR, Matěj. 7 pilířů efektivního online marketingu. 1. vydání. Praha : Nakladatelství Jiří Nosek - KLIKA, 2022. 171 s. ISBN 978-80-7666-089-2. [Copy count : 1, currently available 0, at library only 1]
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- BOND, James I. Sell More With a Right-Brain Marketing Strategy : Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income. Thousand Oaks : U.S. Management, 2022. 154 s. ISBN 978-0-9988657-3-7. [Copy count : 1, currently available 0, at library only 1]
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- BEVERLAND, Michael. Brand Management : Co-creating Meaningful Brands. 2nd Edition. London : SAGE, 2021. 410 s. ISBN 978-1-5297-2012-9. [Copy count : 1, currently available 0, at library only 1]
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- MOGAJI, Emmanuel. Brand Management : An Introduction through Storytelling. Cham : Palgrave Macmillan/Springer Nature AG, 2021. 266 s. ISBN 978-3-030-66118-2. [Copy count : 1, currently available 0, at library only 1]
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- HOLIDAY, Ryan. Nadčasový produkt : jak vytvořit a propagovat dílo trvalé hodnoty. 1. vydání. Praha : Audiolibrix, 2021. 226 s. ISBN 978-80-907987-8-6. [Copy count : 1, currently available 0, at library only 1]
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