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Resource: Slovak Economic Library - Main catalogue of EU
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Author Sysno/Doc.kind = "^eu_un_auth h0007567 xkni^"
- WANG, Huiyao - MIAO, Lu. The Globalization of Chinese Enterprises : Trends and Characteristics. Singapore : Springer, 2020. 132 s. The Chinese Enterprise Globalization Series. ISBN 978-981-15-4645-7. ISSN 2524-5929. [Copy count : 2, currently available 0, at library only 2]
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- PARR, Russell L. Intellectual Property : Valuation, Exploitation, and Infringement Damages. 5th Edition. Hoboken : John Wiley & Sons, 2018. 651 s. ISBN 9781119356219. [Copy count : 3, currently available 0, at library only 3]
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- Trade in counterfeit and pirated goods : mapping the economic impact. Paris : OECD ; Alicante : European Union Intellectual Property Office, 2016. 135 s. Available on Internet: <http://www.oecd-ilibrary.org/governance/trade-in-counterfeit-and-pirated-goods_9789264252653-en> ISBN 978-92-64-25264-6. [Copy count : 1, currently available 1, at library only 0]
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- MACHKOVÁ, Hana. Mezinárodní marketing : strategické trendy a příklady z praxe. 4. vyd. Praha : Grada Publishing, 2015. 194 s. Expert. ISBN 978-80-247-5366-9. [Copy count : 3, currently available 1, at library only 2]
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- DAHL, Stephan. Social media marketing : theories & applications. London : SAGE Publications, 2015. 268 s. ISBN 978-1-4462-8074-4. [Copy count : 1, currently available 0, at library only 1]
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- ROWLES, Daniel. Digital branding : a complete step-by-step guide to strategy, tactics and measurement. London : Kogan Page, 2014. 220 s. ISBN 978-0-7494-6995-5. [Copy count : 1, currently available 0, at library only 1]
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- KOTLER, Philip - KELLER, Kevin Lane. Marketing management. Překlad: Tomáš Juppa, Josef Machek. 14. vyd. Praha : Grada Publishing, 2013. 814 s. ISBN 978-80-247-4150-5. [Copy count : 8, currently available 2, at library only 5]
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- ANHOLT, Simon. Brand new justice : how branding places and products can help the developing world. revised ed. Abingdon : Routledge, 2011. 173 s. ISBN 0-7506-6600-5. [Copy count : 1, currently available 0, at library only 1]
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- Branding, including : corporate identity, brand equity, private brand, brand management, genericized trademark, naming rights, luxury good, store brand, british airways ethnic liveries, umbrella brand, web 2.0, brand strength analysis, brandable software. [S.l.] : [s.n.], [2011]. Hephaestus Books. [Copy count : 1, currently available 0, at library only 1]
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- Handbook of research in international marketing. 2nd ed. Cheltenham : Edward Elgar, 2011. 417 s. ISBN 978-1-84980-302-1. [Copy count : 2, currently available 1, at library only 1]
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