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- VOKOUNOVÁ, Dana. Typology of Generation Z in Terms of the Use of Digital Technologies. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : Proceedings of 23th International Joint Conference, 18 - 19 May 2023, Prague, Czech Republic and Bratislava, Slovak Republic. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5064-2, pp. 278-289. VEGA 1/0505/22.
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- KOPANIČOVÁ, Janka - VOKOUNOVÁ, Dana. Cultural Differences in Coping with Changes in the External Environment: A Case of Behavioural Segmentation of Senior Consumers Based on Their Reaction to the Covid-19 Pandemic. - Registrovaný: Scopus. In The Central European Business Review. - Praha : University of Economics Prague. ISSN 1805-4862, 2023, vol. 12, no. 3, pp. 21-46. VEGA 1/0505/22.
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- VOKOUNOVÁ, Dana. Typology of Generation Z in Terms of the Use of Digital Technologies. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : 23th International Joint Conference, 18 - 19 May 2023, Prague, Czech Republic and Bratislava, Slovak Republic. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5065-9, p. 49.
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- VOKOUNOVÁ, Dana - KORČOKOVÁ, Marína. Segmentácia trhu. Recenzenti: František Olšavský, Lucia Vilčeková. 1. vydanie. Bratislava : Vydavateľstvo EKONÓM, 2023. 99 s. [4,88 AH]. ISBN 978-80-225-5048-2.
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- VOKOUNOVÁ, Dana - KOPANIČOVÁ, Janka. Cultural Differences in Perception and Coping with the Change of External Environment. In Central and Eastern Europe in the Changing Business Environment : Book of Abstracts from 22th International Joint Conference, May 19 - 20, 2022, Prague, Czech Republic and Bratislava, Slovakia. - Praha : Oeconomica Publishing House, University of Economics, Prague, 2022. ISBN 978-80-245-2455-9, p. 43.
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- ŽÁK, Štefan et al. Spotrebiteľské správanie. Recenzovali: Ján Papula, Mária Tajtáková. 1. vydanie. Bratislava : Sprint 2, 2022. 391 s. [23,16 AH]. VEGA 1/0505/22. ISBN 978-80-89710-57-7. [Copy count : 12, currently available 4, at library only 2]
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- VOKOUNOVÁ, Dana. Wine Through the Eyes of Two Generations. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : Proceedings from 21th International Joint Conference, May 20 - 21, 2021, Prague, Czech Republic - Bratislava, Slovakia. - Bratislava : Vydavateľstvo EKONÓM, 2021. ISBN 978-80-225-4816-8. ISSN 2453-6113, pp. 274-283 online. VEGA 1/0657/19.
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- ŽÁK, Štefan et al. Úloha influencerov v procese nákupného rozhodovania spotrebiteľa. Recenzenti: Viera Kubičková, Gabriela Pajtinková - Bartáková. 1. vydanie. Bratislava : Vydavateľstvo EKONÓM, 2021. 100 s. [6,441 AH]. VEGA 1/0657/19. ISBN 978-80-225-4921-9. [Copy count : 12, currently available 7, at library only 3]
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- VOKOUNOVÁ, Dana - ČVIRIK, Marián. Aká je úroveň ekologickej uvedomelosti v oblasti separovania? Vytvorenie a využitie SEPA-Scale. In Ekonomika cestovného ruchu a podnikanie : vedecký časopis Obchodnej fakulty Ekonomickej univerzity v Bratislave. - Bratislava : Katedra služieb a cestovného ruchu OBF EU, 2021. ISSN 2453-9988, 2021, roč. 13, č. 2, s. 51-56 online.
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- VOKOUNOVÁ, Dana. Postoj generácie Y k bezobalovým predajniam. In Kruh sa uzatvára. Cirkulárna ekonomika očami mladých výskumníkov a state skúsených vedcov : zborník vedeckých statí z riešenia vedeckého projektu VEGA č. 1/0587/19. - Bratislava : Vydavateľstvo EKONÓM, 2021. ISBN 978-80-225-4892-2, s. 122-132 online. VEGA 1/0587/19.
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