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- LESÁKOVÁ, Dagmar - HANULÁKOVÁ, Eva - VOKOUNOVÁ, Dana. Marketingové analýzy. 3. preprac. vyd. Bratislava : netri, 2010. 245 s. [6 AH]. ISBN 978-80-89416-03-5. [Copy count : 9, currently available 6, at library only 3]
book
- LESÁKOVÁ, Dagmar et al. Strategický marketing. Bratislava : Sprint vfra, 2007. 354 s. ISBN 978-80-89085-92-7. [Copy count : 13, currently available 10, at library only 3]
book