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  1. 1.Marketing Strategies in Response to Tough Times – Lessons From India During a Global Crisis

    HANDA, Meenakshi - BHALLA, Ronika. Marketing Strategies in Response to Tough Times – Lessons From India During a Global Crisis. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2023. ISSN 1338-7944, 2023, roč. 18, č. 2, s. 26-39.
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  2. 2.Brand Seduction as a Tool for Brand's Success: Conceptualizing the Term

    HAICL, Matouš. Brand Seduction as a Tool for Brand's Success: Conceptualizing the Term. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2023. ISSN 1338-7944, 2023, roč. 18, č. 2, s. 2-11.
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  3. 3.The Role of Marketing Metrics in Social Media: A Comprehensive Analysiss

    KOČIŠOVÁ, Lucia - ŠTARCHOŇ, Peter. The Role of Marketing Metrics in Social Media: A Comprehensive Analysiss. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2023. ISSN 1338-7944, 2023, roč. 18, č. 2, s. 40-49.
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  4. 4.Factors Affecting the Comunication Mix of Small Businesses in the Selected Industry

    BŘEZINOVÁ, Monika. Factors Affecting the Comunication Mix of Small Businesses in the Selected Industry. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2023. ISSN 1338-7944, 2023, roč. 18, č. 3, s. 17-24.
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  5. 5.Developing a Growth Marketing Approach to B2B Customer Retention: Case Algeria

    EL MOKRETAR, Lamia - ADMAN, Mélia. Developing a Growth Marketing Approach to B2B Customer Retention: Case Algeria. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2023. ISSN 1338-7944, 2023, roč. 18, č. 3, s. 36-46.
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  6. 6.Maximizing Business Potential: The Symbiotic Relationship Between Employee Training and Business Success

    OSTIN, V. Maximizing Business Potential: The Symbiotic Relationship Between Employee Training and Business Success. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2023. ISSN 1338-7944, 2023, roč. 18, č. 3, s. 47-55.
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  7. 7.Sexism in Advertisements – a Cross-Cultural Analysis

    RIEDL, Joachim et al. Sexism in Advertisements – a Cross-Cultural Analysis. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2023. ISSN 1338-7944, 2023, roč. 18, č. 3, s. 2-16.
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  8. 8.Application of Marketing Principles for HEIs: A Perspective of Pakistani Universities

    ZAFAR, Ayesha - MAZHAR, Musa - SULTAN IJAZ, Yahya. Application of Marketing Principles for HEIs: A Perspective of Pakistani Universities. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2023. ISSN 1338-7944, 2023, roč. 18, č. 1, s. 36-55.
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  9. 9.A Study of the Consumer Behavior as the Key to Expanding the Museum Audience

    KURBANOV, Firuz. A Study of the Consumer Behavior as the Key to Expanding the Museum Audience. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2023. ISSN 1338-7944, 2023, roč. 18, č. 1, s. 27-35.
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  10. 10.Process of Developing the International City Branding Strategy: Case Study City of Kharkiv

    PARKHOMENKO, Nataliia. Process of Developing the International City Branding Strategy: Case Study City of Kharkiv. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2023. ISSN 1338-7944, 2023, roč. 18, č. 1, s. 2-15.
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