Search results
- KOSZEMBAR-WIKLIK, Małgorzata. Controversial Themes in Advertisements: On Manipulating the Emotions of Audiences and Extending the Boundaries of the Social ‘Taboo’. In Communication Today : vedecký časopis Fakulty masmediálnej komunikácie na Univerzite Sv. Cyrila a Metoda v Trnave. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2016. ISSN 1338-130X, 2016, vol. 7, no. 1, p. 18-31.
article
- PAVLŮ, Dušan. The Beginnings of Market Research and Measurement of Market Advertising Effectiveness. In Communication Today : vedecký časopis Fakulty masmediálnej komunikácie na Univerzite Sv. Cyrila a Metoda v Trnave. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2016. ISSN 1338-130X, 2016, vol. 7, no. 1, p. 52-65.
article