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- GRANČIČOVÁ, Katarína. Preface. In Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 : proceedings of scientific papers. - Brno : Munipress, 2017. ISBN 978-80-210-8867-2, p. 5 CD-ROM. VEGA 1/0546/15.
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- BUKOVOVÁ, Sylvia - DUBCOVÁ, Gabriela. The Specifics of Marketing of Third Sector Non-profit Organizations. In Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 : proceedings of scientific papers. - Brno : Munipress, 2017. ISBN 978-80-210-8867-2, s. 7-13 CD-ROM. VEGA 1/0784/15 (50 %), VEGA 1/0546/15 (50 %).
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- DUBCOVÁ, Gabriela - BUKOVOVÁ, Sylvia. Current Status of Reporting System of a Product Responsibility. In Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 : proceedings of scientific papers. - Brno : Munipress, 2017. ISBN 978-80-210-8867-2, s. 14-24 CD-ROM. VEGA 1/0784/15 (50 %), VEGA 1/0546/15 (50 %).
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- DUBCOVÁ, Gabriela - KISSOVÁ, Jana. Integrated System of the Marketing Managerial Accounting. In Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 : proceedings of scientific papers. - Brno : Munipress, 2017. ISBN 978-80-210-8867-2, s. 25-32 CD-ROM. VEGA 1/0784/15 (50 %), VEGA 1/0546/15 (50 %).
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- ĎURINOVÁ, Ivona - HYRÁNEK, Eduard. Ochranná známka a možnosti určenia jej hodnoty. In Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 : proceedings of scientific papers. - Brno : Munipress, 2017. ISBN 978-80-210-8867-2, s. 33-42 CD-ROM. VEGA 1/1067/15, VEGA 1/0546/15.
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- GRANČIČOVÁ, Katarína - HRUŠOVSKÁ, Dana - ROMANOVÁ, Anita. The Use of the Category of Financial Indicators in the Area of Marketing Performance Assessment in Businesses in Slovakia. In Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 : proceedings of scientific papers. - Brno : Munipress, 2017. ISBN 978-80-210-8867-2, s. 43-54 CD-ROM. VEGA 1/0546/15.
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- HOJDIK, Vladimír. Online Marketing Tools as an Important Part of Corporate Marketing Strategy. In Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 : proceedings of scientific papers. - Brno : Munipress, 2017. ISBN 978-80-210-8867-2, s. 55-64 CD-ROM. VEGA 1/0546/15.
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- HRUŠOVSKÁ, Dana - GRANČIČOVÁ, Katarína. Performance Evaluation in the Area of a Marketing Approach Based on the Customer's Satisfaction. In Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 : proceedings of scientific papers. - Brno : Munipress, 2017. ISBN 978-80-210-8867-2, s. 65-72 CD-ROM. VEGA 1/0546/15 (50 %), VEGA 1/0876/17 (50 %).
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- HRUŠOVSKÁ, Dana - MAJTÁN, Štefan. Assessing the Performance of a Marketing Approach Based on Customer Segmentation. In Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 : proceedings of scientific papers. - Brno : Munipress, 2017. ISBN 978-80-210-8867-2, s. 73-80 CD-ROM. VEGA 1/0546/15 (50 %), VEGA 1/0876/17 (50 %).
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- KISSOVÁ, Jana - DUBCOVÁ, Gabriela. Alternative Approaches to Marketing in the Context of Responsible Corporate Behavior and Social Behavior. In Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 : proceedings of scientific papers. - Brno : Munipress, 2017. ISBN 978-80-210-8867-2, s. 81-90 CD-ROM. VEGA 1/0784/15 (50 %), VEGA 1/0546/15 (50 %).
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