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  1. 1.The Impact of Financial Performance on the Profitability of Advertising Agencies in the Slovak Republic

    LEHENCHUK, Serhii et al. The Impact of Financial Performance on the Profitability of Advertising Agencies in the Slovak Republic. - Registrovaný: Web of Science. In Strategic Management : International Journal of Strategic Management and Decision Support Systems in Strategic Management. - Subotica : Faculty of Economics in Subotica University of Novi Sad, 2023. ISSN 2334-6191, 2023, vol. 28, no. 1, pp. 41-50.
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  2. 2.Price Sensitivity Testing as a Basic Tool for Strategic Pricing Decisions

    KINTLER, Jakub - REMEŇOVÁ, Katarína - KMETY BARTEKOVÁ, Mária. Price Sensitivity Testing as a Basic Tool for Strategic Pricing Decisions. - Registrovaný: Web of Science. In Strategic Management : International Journal of Strategic Management and Decision Support Systems in Strategic Management. - Subotica : Faculty of Economics in Subotica University of Novi Sad, 2023. ISSN 2334-6191, 2023, vol. 28, no. 1, pp. 20-32. VEGA 1/0582/22.
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