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- Brand Management. Edited by: František Pollák, Peter Markovič. 1st Edition. London : IntechOpen, 2022. 89 s. [5,6 AH]. ISBN 978-1-80356-000-7.
electonic book
- POLLÁK, František. Introductory Chapter: Brand Management as Part of Corporate Identity. In Brand Management. - London : IntechOpen, 2022. ISBN 978-1-80356-000-7, pp. 3-7.
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- POLLÁK, František - MARKOVIČ, Peter. Internet Marketing. In Brand Management. - London : IntechOpen, 2022. ISBN 978-1-80356-000-7, pp. 11-33 [1,2] AH. VEGA 1/0140/21, 05SVV2201.
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- STAŠÁK, Jozef et al. Business Process Linguistic Modeling - Theory and Practice. In Operations Management : Emerging Trend in the Digital Era. - London : IntechOpen, 2021. ISBN 978-1-83881-202-7, pp. [1-29] online [2,12] AH. Available on Internet: <https://www.intechopen.com/books/operations-management-emerging-trend-in-the-digital-era>
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- STAŠÁK, Jozef et al. Business Process Linguistic Modeling - Theory and Practise. In Operations Management : Emerging Trend in the Digital Era. - London : IntechOpen, 2021. ISBN 978-1-83881-202-7, pp. [1-24] online [1,52] AH. Available on Internet: <https://www.intechopen.com/books/operations-management-emerging-trend-in-the-digital-era>
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- Promotion and Marketing Communications. 1st Edition. London : IntechOpen, 2020. 193 s. ISBN 978-1-83880-227-1. [Copy count : 3, currently available 0, at library only 3]
book
- POLLÁK, František - DORČÁK, Peter - MARKOVIČ, Peter. Reputation Management. In Promotion and Marketing Communications : Open Access Peer-Reviewed Edited Volume. - London : IntechOpen Limited, 2020. ISBN 978-1-83880-228-8; 978-1-83880-227-1; 978-1-78984-699-7, pp [53-72] online. KEGA 025EU-4/2017, VEGA 1/0066/17.
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