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- ŽLEBEK, Roman - REMEŇOVÁ, Katarína. Racionálne rozhodovanie v hodnotovo orientovanom prístupe k cenotvorbe. In Trendy a výzvy rodinného podnikania a nástupníctva III. : vybrané manažérske problémy : zborník vedeckých statí. - Bratislava : [Fakulta podnikového manažmentu EU], 2025. ISBN 978-80-225-5228-8, s. 82-89.
File name Size Typ prístupu PDF zabezpečené 345.8 KB dostupné po prihlásení - KRIŠTOFÍK, Peter - ŠLAMPIAKOVÁ, Lea. Beyond Profitability: Behavioural and Sustainability Dimensions in Corporate Financial Management. In Sustainable and Socially Responsible Development in the Network of Socioeconomic Relations. International, Interdisciplinary Scientific Conference. Sustainable and Socially Responsible Development in the Network of Socioeconomic Relations : International, Interdisciplinary Scientific Conference. - Gdansk : WSB Merito University in Gdansk, 2025, p. 90.
File name Size Typ prístupu PDF zabezpečené 1.4 MB dostupné po prihlásení - LORKO, Matej - MIKLÁNEK, Tomáš - SERVÁTKA, Maroš. Why Do Some Nudges Work and Others Not? - Registrovaný: Scopus, Registrovaný: Web of Science, Registrovaný: Current Contents Connect. In Journal of Economic Behavior & Organization. - Amsterdam : Elsevier Science Publishers B.V. ISSN 1879-1751, 2025, vol. 235, pp. 1-13. GAČR 23–07136S, VEGA 1/0167/21, EKEUBA-VEGA1/0167/21–2/2022.
File name Size Typ prístupu Plný text PDF 1.3 MB verejne dostupné - MUCHOVÁ, Eva et al. Makroekonómia : praktikum. Recenzenti: Žaneta Lacová, Marcel Novák. 2. aktualizované vydanie. Bratislava : Wolters Kluwer SR, 2025. 246 s. [9,8 AH]. KEGA 033EU-4/2024. ISBN 978-80-571-0724-8. [Copy count : 16, currently available 12, at library only 2]
- BURZOVÁ, Simona - MALÍČKOVÁ, Lucia - ŽÁK, Štefan. Generational Differences in the Influence of Opinion Leaders on Consumer Behaviour: an Exploratory Study of Generations X, Y and Z. In Exploring Consumer Choices: New Frontiers in Research Methodologies : Scientific Papers Collection. - Bratislava : Consumer Insights Agency, 2024. ISBN 978-80-974995-1-8, pp. 21-34. VEGA 1/0505/22.
File name Size Typ prístupu PDF zabezpečené 539.1 KB dostupné po prihlásení - VOKOUNOVÁ, Dana - ŽÁK, Štefan - KUCHTA, Martin. Behavioural Economics and its Impact on Marketing Strategies: a Theoretical and Empirical Perspective. In Exploring Consumer Choices: New Frontiers in Research Methodologies : Scientific Papers Collection. - Bratislava : Consumer Insights Agency, 2024. ISBN 978-80-974995-1-8, pp. 35-49. VEGA 1/0505/22.
File name Size Typ prístupu PDF zabezpečené 666.5 KB dostupné po prihlásení - ČAPLÁNOVÁ, Anetta et al. Behavioural Economics for Sustainable Development. Reviewers: Keith Willett, Beáta Gavurová, Lili Hattinger, Johan Arifin. 1st Edition. Budapest : Eötvös Loránd University, 2024. 194 s. MASUDEM Project 101082797, Erasmus-EDU-2022-CBHE. ISBN 978-963-489-706-4.
File name Size Typ prístupu Plný text PDF 2.6 MB verejne dostupné - ČAPLÁNOVÁ, Anetta. Nudge Theory and Choice Architecture. In Behavioural Economics for Sustainable Development. - Budapest : Eötvös Loránd University, 2024. ISBN 978-963-489-706-4, pp. 38-54. MASUDEM Project 101082797, Erasmus-EDU-2022-CBHE.
File name Size Typ prístupu PDF zabezpečené 285 KB dostupné po prihlásení - ČAPLÁNOVÁ, Anetta. Heuristics and Behavioural Biases. In Behavioural Economics for Sustainable Development. - Budapest : Eötvös Loránd University, 2024. ISBN 978-963-489-706-4, pp. 55-71. MASUDEM Project 101082797, Erasmus-EDU-2022-CBHE.
File name Size Typ prístupu PDF zabezpečené 358.6 KB dostupné po prihlásení - SIRAKOVOVÁ, Eva. Behavioural Economics in Policy Design. In Behavioural Economics for Sustainable Development. - Budapest : Eötvös Loránd University, 2024. ISBN 978-963-489-706-4, pp. 111-129. MASUDEM Project 101082797, Erasmus-EDU-2022-CBHE.
File name Size Typ prístupu PDF zabezpečené 466.6 KB dostupné po prihlásení