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- BALAŠČÁKOVÁ, Simona. Performance of Digital Content Distribution Channels. In International Scientific Journal Industry 4.0. - Sofia : Scientific-Technical Union of Mechanical Engineering Industry 4.0. ISSN 2534-997X, 2024, vol. 9, no. 4, pp. 143-144. VEGA 1/0392/23.
File name Size Typ prístupu Plný text PDF 850.4 KB verejne dostupné 
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- KUCHTA, Martin - PIATRA, Lukáš. Conversion Performance of Internet Advertising Formats With the Aim of Registering New Users on a Gamified Internet Platform. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2024. ISSN 1339-3081, 2024, roč. 17, č. Special Issue, s. 140-148. VEGA 1/0354/22.
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- SLOBODNÍK, Branislav - BALAŠČÁKOVÁ, Simona. Digital Market Tools Used by Financial Intermediaries in Slovakia. In PEFnet 2024. European Scientific Conference of Doctoral Students. PEFnet 2024 : 28th European Scientific Conference of Doctoral Students : November 21, 2024, Brno. - Brno : Mendel University in Brno, 2024. ISBN 978-80-7701-002-3, pp. 73-74.
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- MURIN, Viliam. Personalizácia e-mail marketingu. In Zlepšovanie procesov pomocou štatistických metód XXVI. (2024). Medzinárodná vedecká konferencia. Zlepšovanie procesov pomocou štatistických metód XXVI. (2024) : recenzovaný zborník príspevkov z 26. medzinárodnej vedeckej konferencie. - Košice : KKM PHF, 2024. ISBN 978-80-225-5188-5, s. 33-42.
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- SLOBODNÍK, Branislav - BALAŠČÁKOVÁ, Simona. Analysis of the use of Digital Marketing Tools by Insurance Intermediaries in the Slovak Republic. In Mezinárodní Masarykova konference pro doktorandy a mladé vědecké pracovníky 2024. MMK 2024 : mezinárodní Masarykova konference pro doktorandy a mladé vědecké pracovníky. - Hradec Králové : MAGNANIMITAS, 2024. ISBN 978-80-87952-41-2, s. 49-57. I-24-103-00.
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- KALAMEN, Kristián et al. E-Marketing Communication in the Beverage Industry. In EDAMBA 2023. International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. EDAMBA 2023 : International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. - Bratislava : Vydavateľstvo EKONÓM, 2024. ISBN 978-80-225-5127-4, pp. 93-103. VEGA 1/0140/21.
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- ČERŇANOVÁ, Lucia - STOVÍČEK, Filip. Online Reputation of the Most Important Theaters in Slovakia Based on Their Social Networks. In Current Trends in Business Administration. Scientific Seminar. Current Trends in Business Administration : Conference Proceedings. - Bratislava : Katedra podnikovohospodárska FPM EU, 2024. ISBN 978-80-225-5177-9, pp. 232-238. VEGA 1/0582/22.
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- KUCHTA, Martin et al. Exploring the Impact: Influence of Social Media Application Indicators on Consumer Behavior. - Registrovaný: Web of Science. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : 24th International Joint Conference. - Praha : Nakladatelství Oeconomica, 2024. ISBN 978-80-245-2512-9. ISSN 2453-6113, pp. 117-129. VEGA 1/0392/23.
File name Size Typ prístupu Plný text PDF 487.6 KB verejne dostupné article
- KUCHTA, Martin et al. Exploring the Impact: Influence of Social Media Application Indicators on Consumer Behaviour. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : 24th International Joint Conference. - Praha : Nakladatelství Oeconomica, 2024. ISBN 978-80-245-2520-4, p. 27.
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- BALAŠČÁKOVÁ, Simona. Selected Creative Methods for Generating Ideas in Digital Marketing. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2024. ISSN 1339-3081, 2024, roč. 17, č. 1, s. 4-10. VEGA 1/0392/23.
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