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- VRÁBOVÁ, Marianna - VRÁB, František. Hybrid Threats and Neuromarketing: A New Frontier in Manipulation and Defense. In International Journal of Advanced Natural Sciences and Engineering Researches. - Konya : Konya Technical University. ISSN 2980-0811, 2025, vol. 9, no. 1, pp. 184-189.
File name Size Typ prístupu Plný text PDF 305.5 KB verejne dostupné 
article
- MOTHERSBAUGH, David L. - BARDI KLEISER, Susan - HAWKINS, Del I. Consumer Behavior : Building Marketing Strategy. 15th Edition, International Student Edition. New York : McGraw Hill, 2024. 824 s. ISBN 978-1-266-11476-2. [Copy count : 1, currently available 0, at library only 1]
book
- ŠÁŠKY, Michael. Nanomarketing ako nová platforma pre rozvoj neuromarketingu : dizertačná práca. Školiteľ: Eva Hanuláková. Bratislava, 2024. 185 s. [Copy count : 1, currently available 0, at library only 1]
File name Size Typ prístupu Elektronická verzia práce 20.7 MB z IP adresy EU po prihlásení book
- KUKURA, Marek - JANKOVIČ, Michal - ŠÁŠKY, Michael. Readiness of Interest Groups to Transition to the Application of Neuromarketing in the Context of Creating Advertising Content. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2024. ISSN 1339-3081, 2024, roč. 17, č. Special Issue, s. 186-196. VEGA 1/0354/22.
File name Size Typ prístupu PDF zabezpečené 611.1 KB dostupné po prihlásení article
- ŽÁK, Štefan - HASPROVÁ, Mária. Innovative Research Methods in the Consumer Behaviour Research. Reviewers: Helena Strážovská, Gabriela Bartáková Pajtinková. 1st Edition. Bratislava : Consumer Insights Agency, 2024. 84 s. [6,89 AH]. VEGA 1/0505/22. ISBN 978-80-974995-0-1.
File name Size Typ prístupu Plný text PDF 11.7 MB verejne dostupné 
electonic book
- BURZOVÁ, Simona. Neuromarketing and the Impact of Influencers on Consumer Decision-Making Processes. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Publishing House EKONOM, 2024. ISBN 978-80-225-5183-0, pp. 5-15. VEGA 1/0354/22.
File name Size Typ prístupu PDF zabezpečené 257.1 KB dostupné po prihlásení article
- DAŇO, Ferdinand - JANKOVIČ, Michal. Applying Neuromarketing in Universities: Eye-Tracking and GSR Technology for Research. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Publishing House EKONOM, 2024. ISBN 978-80-225-5183-0, pp. 31-41. VEGA 1/0354/22.
File name Size Typ prístupu PDF zabezpečené 237.3 KB dostupné po prihlásení article
- HANULÁKOVÁ, Eva - ČERVENKA, Peter. Integration of Neuroscience in Education. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Publishing House EKONOM, 2024. ISBN 978-80-225-5183-0, pp. 42-53. VEGA 1/0354/22.
File name Size Typ prístupu PDF zabezpečené 282.6 KB dostupné po prihlásení article
- OŽVOLDOVÁ, Katarína. Neurocoaching: Status Quo. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Publishing House EKONOM, 2024. ISBN 978-80-225-5183-0, pp. 90-99. VEGA 1/0354/22.
File name Size Typ prístupu PDF zabezpečené 183.1 KB dostupné po prihlásení article
- MATUŠOVIČOVÁ, Monika. Neuromarketing in the Segment of Luxury Brands. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Publishing House EKONOM, 2024. ISBN 978-80-225-5183-0, pp. 66-73. VEGA 1/0354/22.
File name Size Typ prístupu PDF zabezpečené 492.8 KB dostupné po prihlásení article