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- KUNYCHKA, Mykhaylo. Medzinárodné ekonomické vzťahy : vybrané teórie medzinárodného obchodu. Recenzenti: Elena Kašťáková, Tomáš Dudáš. 1. vydanie. Bratislava : Vydavateľstvo EKONÓM, 2024. 157 s. [10,79 AH]. ISBN 978-80-225-5135-9. [Copy count : 2, currently available 0, at library only 2]
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- CZINKOTA, Michael R. - RONKAINEN, Ilkka A. - PENG CUI, Annie. International Marketing. 11th Edition. Boston : CENGAGE, 2023. 604 s. ISBN 978-0-357-44512-9. [Copy count : 2, currently available 0, at library only 1]
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- KHÚLOVÁ, Lucia. Manažment obchodných operácií v doprave, zasielateľstve a logistike : (prípadové štúdie). Recenzenti Denisa Jánošová, Lenka Šprochová. 1. vydanie. Bratislava : Vydavateľstvo EKONÓM, 2023. 75 s. [5,19 AH]. VEGA 1/0270/22. ISBN 978-80-225-5066-6. [Copy count : 12, currently available 10, at library only 2]
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- KRAJČÍK, Daniel. The Born Global Phenomenon - Case Study from Slovakia. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : Proceedings from 22th International Joint Conference, May 19 - 20, 2022, Prague, Czech Republic and Bratislava, Slovakia. - Praha : Oeconomica Publishing House, University of Economics, Prague, 2022. ISBN 978-80-245-2454-2. ISSN 2453-6113, pp. 55-66 online. KEGA 003EU-4/2022.
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- THOMPSON, JR., Arthur A. et al. Crafting and Executing Strategy : The Quest for Competitive Advantage : Concepts. 23rd Edition, International Student Edition. New York : McGraw Hill, 2022. 376 s. ISBN 978-1-264-25018-9. [Copy count : 1, currently available 0, at library only 1]
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- Brand Management. Edited by: František Pollák, Peter Markovič. 1st Edition. London : IntechOpen, 2022. 89 s. [5,6 AH]. ISBN 978-1-80356-000-7.
electonic book
- POOE, Boitumelo - DOBBELSTEIN, Thomas. Insight into Biases when Measuring Socioeconomics and Demographics of Consumers Patronizing Retailing Fashion Design Entrepreneurs: Germany’s Perspective vs. South African Requirements. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2022. ISSN 1338-7944, 2022, roč. 17, č. 4, s. 2-13. Recenzia na: Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu : Scientific Journal is Aimed at the Area Marketing and Marketing Management. - Bratislava : Univerzita Komenského v Bratislave, 2022.
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- PŘIKRYLOVÁ, Jana. Moderní marketingová komunikace. 2. zcela přepracované vydání. Praha : GRADA Publishing, 2019, dotisk 2021. 328 s. ISBN 978-80-271-0787-2. [Copy count : 2, currently available 0, at library only 2]
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- PALUŠKOVÁ, Hana. Aplikácia princípov trvalo udržateľného rozvoja ako nevyhnutná podmienka konkurencieschopnosti podnikateľských subjektov na medzinárodných trhoch (so zameraním na environmentálny marketing) : dizertačná práca. Školiteľ: Otília Zorkóciová. Bratislava, 2021. 144 s. [Copy count : 1, currently available 0, at library only 1]
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- BARLAŠOVÁ, Terézia - VAJDOVÁ, Jana. Foreign Direct Investment as a Form of International Business. In Trends in Application of Statistical Methods for Quality Improvement XIII. (2021). International Scientific Conference. Trends in Application of Statistical Methods for Quality Improvement XIII. (2021) : Reviewed Proceeding of Posts from an 13. International Scientific Conference, February 24th – 26th, 2021 (Košice and Online Conference via Microsoft Teams, Slovakia). - Košice : KKM PHF, 2021. ISBN 978-80-225-4805-2, pp. 115-120 online.
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