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- Najviac privátiek je v kategóriách mlieko a mäso. In Instore : [Slovakia]. - Bratislava : Events & Publishing, 2024. ISSN 1336-2348, 2024, roč. 22, č. 1, s. 38-39.
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- Z Biedronky strach nemáme. In Tovar & Predaj. - Praha : ATOZ Marketing Services, 2024. ISSN 1805-0549, 1-2, č. 75, (2024.
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- Silnie postavenie privátnych značiek. In Instore : [Slovakia]. - Bratislava : Events & Publishing, 2024. ISSN 1336-2348, 2024, roč. 22, č. 3, s. 42-43.
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- KMETY BARTEKOVÁ, Mária - MAJDÚCHOVÁ, Helena. Innovation as a Catalyst for Sustainability: Examining the Influence of R&D and Patent Activities on the Sustainable Brand Index. - Registrovaný: Scopus. In IDIMT-2024: Changes to ICT, Management, and Business Processes through AI. Interdisciplinary Information Management Talks. IDIMT-2024: Changes to ICT, Management, and Business Processes through AI : 32nd Interdisciplinary Information Management Talks. - Linz : TRAUNER Verlag, 2024. ISBN 978-3-99151-527-2, pp. 203-209. VEGA 1/0465/23, VEGA 1/0462/23.
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- PASTIER, Michal. Žltá kniha budovania značky. 1. vydanie. Bratislava : barecz & conrad books, 2023, dotlač 2024. 604 s. ISBN 978-80-8258-011-5. [Copy count : 1, currently available 0, at library only 1]
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- ČVIRIK, Marián - KUKUČKOVÁ, Zuzana. The Importance and Effectiveness of Audio and Visual Aspects of Brands in Strategic Management. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2024. ISSN 1339-3081, 2024, roč. 17, č. 2, s. 119-126. I-24-105-00.
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- KMETY BARTEKOVÁ, Mária - BOOROVÁ, Brigita. The Impact of Patent Applications and R&D Expenditure on the Sustainable Brand Index: An Analysis of Innovation's Role in Advancing Sustainability in Finland and Norway. In Economic and Social Development. International Scientific Conference. Economic and Social Development : 114th International Scientific Conference on Economic and Social Development. - Varazdin, Croatia : Varazdin Development and Entrepreneurship Agency, 2024. ISSN ISSN 1849-7535, pp. 119-124. VEGA 1/0465/23.
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- POLLÁK, František et al. Reputation Analysis of Selected European and US Brands in the Context of the COVID-19 Pandemic. In International Conference on Entrepreneurship and Economy in an Era of Uncertainty. Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023. - Singapore : Springer Nature Singapore, 2024. ISBN 978-981-97-0995-3, pp. 895-915.
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- MARKOVIČ, Peter - POLLÁK, František. Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands in the Context of Global Pandemic. In International Conference on Entrepreneurship and Economy in an Era of Uncertainty. Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023. - Singapore : Springer Nature Singapore, 2024. ISBN 978-981-97-0995-3, pp. 917-937.
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- Prinesieme vlastné značky aj vernostný program. In Tovar & Predaj. - Praha : ATOZ Marketing Services, 2024. ISSN 1805-0549, 3-4, č. 76, (2024.
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