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- POLLÁK, František - MARKOVIČ, Peter - DZILSKÁ, Zuzana. Brand Management Through the Coronavirus Crisis - Empirical Analysis of Changes in the Online Reputation of the Best Hospitals in the USA in the Period Before and During the Global Pandemic. In Global Business Conference 2023. Doing Business in a Disrupted World. Global Business Conference 2023 Proceedings : Doing Business in a Disrupted World, Sep 27th-30th 2023, Zagreb, Croatia. - Zagreb : Innovation Institute, 2023. ISSN 1848-2252, pp. 49-50. VEGA 1/0140/21.
article
- Brand Management. Edited by: František Pollák, Peter Markovič. 1st Edition. London : IntechOpen, 2022. 89 s. [5,6 AH]. ISBN 978-1-80356-000-7.
electonic book
- POLLÁK, František. Introductory Chapter: Brand Management as Part of Corporate Identity. In Brand Management. - London : IntechOpen, 2022. ISBN 978-1-80356-000-7, pp. 3-7.
article
- MOGAJI, Emmanuel. Brand Management : An Introduction through Storytelling. Cham : Palgrave Macmillan/Springer Nature AG, 2021. 266 s. ISBN 978-3-030-66118-2. [Copy count : 1, currently available 0, at library only 1]
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- BEVERLAND, Michael. Brand Management : Co-creating Meaningful Brands. 2nd Edition. London : SAGE, 2021. 410 s. ISBN 978-1-5297-2012-9. [Copy count : 1, currently available 0, at library only 1]
book
- MACHEK, Martin. Architektura značek jako východisko pro strategický brand management. In Ekonomika a management : vědecký časopis Fakulty podnikohospodářské Vysoké školy ekonomické v Praze. - Praha : Podnikohospodářská fakulta VŠE v Praze. ISSN 1802-8934, 2013, č. 1, s. 1-10.
article
- FENDEKOVÁ, Eleonora - MANDAT, Michael. Value oriented brand management. In Ceny ako nástroj strategického rozhodovania v súčasných trhových podmienkach : [zborník vedeckých prác]. - Bratislava : Vydavateľstvo EKONÓM, 2011. ISBN 978-80-225-3319-5, s. 7-20.
article
- FENDEKOVÁ, Eleonora - MANDAT, Michael. Systematic brand management model for value oriented brand management. In Ekonomické rozhľady : vedecký časopis Ekonomickej univerzity v Bratislave. - Bratislava : Ekonomická univerzita v Bratislave, 2011. ISSN 0323-262X, 2011, roč. 40, č. 1, s. 7-21.
article
- MANDAT, Michael. Development of a systematic brand management : model for value oriented brand management : dizertačná práca. Škol. Eleonora Fendeková. Bratislava, 2010. 157 s. [Copy count : 1, currently available 0, at library only 1]
book
- Towards effective place brand management : branding european cities and regions. Edited by Gregory Ashworth, Mihalis Kavaratzis. Cheltenham : Edward Elgar, 2010. xiv, 279 s. ISBN 978-1-84844-242-9. [Copy count : 1, currently available 0, at library only 1]
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