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- Branding, including : corporate identity, brand equity, private brand, brand management, genericized trademark, naming rights, luxury good, store brand, british airways ethnic liveries, umbrella brand, web 2.0, brand strength analysis, brandable software. [S.l.] : [s.n.], [2011]. Hephaestus Books. [Copy count : 1, currently available 0, at library only 1]