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Main Title = "Conceptualizing the brand as the value approaches and methods to its valuation"
- PČOLINSKÁ, Lenka. Conceptualizing the brand as the value: approaches and methods to its valuation. In Marketing inspirations. - Bratislava : Univerzita Komenského v Bratislave, 2009. ISSN 1336-796X, 2009, roč. 4, č. 1, s. 30-35.
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