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- HAIR, Joseph F. - ORTINAU, David J. - HARRISON, Dana E. Essentials of Marketing Research. 5th Edition. New York : McGraw-Hill, 2021. 428 s. ISBN 978-1-260-57578-1. [Copy count : 1, currently available 0, at library only 1]
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- BLYTHE, Jim - MARTIN, Jane. Essentials of Marketing. 7th Edition. Harlow : Pearson, 2019. 361 s. ISBN 978-1-292-24410-5. [Copy count : 1, currently available 0, at library only 1]
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- MCCARTHY, Jerome E. - PERREAULT, William D. Essentials of marketing. 4. ed. Homewood : IRWIN, 1988. 512 s. The Irwin series in marketing. ISBN 0-256-06009-6. [Copy count : 1, currently available 1, at library only 0]
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